The Spice Report

May 03, 17
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client spotlight

What do you get when you combine simple, powerful filters and even simpler magnetic, no-drill mounting? You watch your savings simply appear!

Amanda's picture
May 03, 17
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Insights & Perspective

Winston Churchill, after being called to task for having a preposition at the end of a sentence, declared “That's the sort of pedantry up with which I will not put!"

This perfect response wonderfully reinforces that sometimes it’s OK to stretch the rules. This is especially true for marketing or advertising copy. The important thing is that your writing communicates your message and gets results.  

George's picture
May 03, 17
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Critiques & Commentary

Top 5 Misconceptions about Graphic Design

Anyone can be a graphic designer

Joseph's picture
Apr 05, 17
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Critiques & Commentary

Trends in web design are continually changing. Here are five you’ve probably noticed, and examples of how Pepper Group has applied them to recent work for clients.

Joseph's picture
Apr 03, 17
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Insights & Perspective

Behavioral economics is not only incredibly interesting; it provides valuable marketing insights.

Check out these short and powerful past PepperMill articles. Each considers a way we think as human beings, and how we, as marketers, can use these insights to improve our effectiveness. As a bonus, we’ve also pulled together a collection of our all-time favorite books related to behavioral economics.

In this guide:

George's picture
Mar 08, 17
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Insights & Perspective

Need to communicate a complex concept in just seconds? See how we applied this novelty multiplier to create a powerful “ah-ha!” moment.

A few years ago, Huron Legal was launching a revolutionary e-discovery solution that eliminated up to 70% of irrelevant data right from the start. It was a tremendous cost and time savings, but also a difficult solution to explain quickly.

George's picture
Mar 08, 17
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Critiques & Commentary

Do you ever wonder what designers are thinking about while designing your logo? Read about what’s on our minds in our new column, Top 5 from the Creative Suite

Joseph's picture
Feb 07, 17
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Insights & Perspective

How much has B2B marketing changed in the past 50 years?

As you reflect on that, consider that the sales funnel framework was first illustrated in the early 1960s. It was a great concept that has served us well, but in the age of the customer, sellers no longer funnel buyers; the buyers now funnel the sellers. 

George's picture

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