All Out Print Communications

THE CHALLENGE:

All Out is one of a handful of commercial printers in the country with a 56´´ press. However, its brand was being lost in a sea of commodity printers. With a business plan targeting significant growth, All Out recognized the need to put into place a powerful marketing plan that would support its goals.

THE SOLUTION:

Targeting packaging houses and design firms, Pepper Group helped All Out completely rebrand itself from an empty "We Go All Out for You" platform into a brand that gives clients the freedom to "Think Big, Go Bold, Be Fearless." Working with All Out, creativity is no longer limited by press size or substrate. It's a positioning that not only gets attention but also succinctly summarizes the benefits that All Out delivers. Pepper Group created a full-scale campaign aimed squarely at All Out's creative target audience. With a website that blows out to fill even a 30´´ monitor with huge images and edgy copy, oversized lead generation pieces, demonstrative sales collateral, and "Alice in Wonderland" coffee mugs on premise, the new effort created a powerful and fun brand that helps All Out truly differentiate itself in the competitive print industry.

THE RESULTS:

With its new, powerful messaging and communications, backed up by extraordinary service and quality, All Out has achieved major new client wins and is on track to meet its aggressive growth goals. In fact, the company is adding yet another multi-million dollar 56´´ press!

Illuma, LLC

THE CHALLENGE:

PeopleFind was facing a problem. It had completely outgrown its brand. Starting as a headhunting firm, PeopleFind quickly grew into a full-service provider of recruitment solutions for high-growth companies. The name, messaging and everything about its marketing efforts needed, in the words of its CEO, a "complete reset." So PeopleFind came to us asking for our direction in re-branding its business.

THE SOLUTION:

After completing a new marketing plan, Pepper Group endeavored to create an identity that truly reflected what PeopleFind had become. Contrary to its current moniker, its services didn't stop at "finding people." It needed an image that would be in line with the comprehensive enterprise-wide recruitment solutions it provides for customers, as well as reflect the values and vision of the firm. After days of debate and deliberation, "Illuma" was born. Next, a complete graphic identity was developed to complement the new name. The logo was to be something simple, yet powerful. The new name sparked our imagination and from there rose the "Illuma flame." The bright palette and fluid lines reflect innovation and forward progress, and additionally, each piece of the four-sectioned icon signifies a particular business focus of the firm. Pepper Group then developed Illuma's new website, applying a fresh, clean and modern design. With fluid navigation, inviting copy, powerful resources and candid photos, the site truly offers visitors great experience and solidifies Illuma's thought leadership positioning. All of this was unveiled in an exciting all-company meeting, where the employees were able to learn about the strategy behind the new direction, get their brand-new business cards, and see it all come together.

THE RESULTS:

The new branding not only energized employees but also attracted the attention of customers and industry partners. Illuma credits its new brand as an essential element in helping the company accelerate its growth, break into new markets, and realize dramatic success.