Even though March Madness is coming to a close, March Ad-Ness is still in the air. Continuing in a proud tradition of advertising research, the Department of Advertising at the University of Illinois at Urbana-Champaign created a 64-team bracket of advertising trade character match-ups.

Captain Crunch or Captain Morgan? Mr. Clean or the Brawny Guy? You decide: voting is underway at www.comm.uiuc.edu/marchadness. Bookmark the link and check back often; results and subsequent match-ups will be updated every couple of days.

Melanie Davis
melanie@peppergroup.com