This month's PepperMill

 

Going to Market: More PR Power!

Need more people talking about your company, product or service? Want to increase your company’s visibility and brand value? Want to be seen as a thought leader in your industry?

Of course you do! And for fifteen years, Pepper Group has been helping our clients achieve these goals with our SPICE Effect™ approach—Strategy, Planning, Integration, Creation, Execution and Effectiveness.

PR is often an essential component of our integrated plans, and our clients have seen great success through these efforts. So, to further enhance our clients’ results, Pepper Group has turned up the heat on our PR services. In addition to our expertise and online PR tools, we now are a part of a select group of firms who can leverage the full power of the PR industry’s largest and most comprehensive media database.

This means that we can help you identify all the media in any market or industry in the country—both online and traditional. We have direct access to the reporters we’ll want to connect you with, and we can locate all the opportunities that exist in the next year. For example, let’s say your company is launching new software that helps small businesses hire better. We’ll be able to tell you exactly when key trade pubs, TV stations, newspapers, magazines, and other media are planning to talk about that subject and then create and deliver pitches directly to the right reporters.

We’re excited about this powerful new tool and the many ways it can be used to enhance the execution of your integrated plan. If you’d like to discuss how it can be applied to help you meet your goals, give me a call!

George Couris