Follett Lightbox Lightsaber

  • Follett Lightbox Lightsaber
  • Follett Lightbox Lightsaber
  • Follett Lightbox Lightsaber

Project Description: 

Follett Lightbox™ is a revolutionary, interactive learning resource. And that called for an equally out-of-this-world launch. To energize the sales force before the kickoff meeting, we sent them a direct mailer with a lightsaber—an engaging gift that reinforced the product name. Next, we developed sales materials and a landing page to propel Lightbox into the stratosphere. The Star Wars theme was so well-received, it was used in other Follett presentations. 

 Probat
Events/Trade Show
Sebold Capital Management
 MTC
Website
 Omron
Recruitment Videos
 North American
Advertising & Direct Marketing
North American
 Thermal Care
Advertising
 Cintas
Direct Mailer
 Single Path
Advertising & Direct Marketing
 TDI
Trade Show
TDI Mailer
 Follett Lightbox Lightsaber
Advertising & Direct Marketing
 Transilwrap
Trade Show
Transilwrap
 CSC
Direct Mailer
 House of Speed
Marketing Material
House of Speed
 MW Industries
Content Marketing
 Infogix
Sales Support
Infogix sales tool
 Sogeti
Trade Show Support
Sogeti twister
 Follett
Branding
Follet branding
 Huron Legal
Product Launch
 Creative Dining Services
Website/Mobile App
Creative Dining hospitalty
 SSAB
Rebranding
SSAB Promo video
 Navistar
HR Support
Navistar microsite
 Meyer
Website
 MSCI
Direct Mailer
MSCI Mountains
 The Vaya Group
Direct Mailer
 Domino
Sales Support
 AAGI
Website/Mobile App
 Assurance
Branding
Assurance Happiness = video
 3M
Branding
3M statistics
Edlong magazine ads