Huron Legal

  • Huron Legal
  • Huron e-discovery
  • See things differently
  • Huron red glasses
  • Huron hidden message
  • Huron direct mailer
  • Huron hidden animals book
  • Huron sales tool

Project Description: 

Huron Legal developed a revolutionary e-discovery solution that eliminates up to 70% of irrelevant data right from the start. We spread the word to C-level legal executives by ratcheting up the “wow” factor. First, we established a theme about “seeing things differently.” Next, we sent them red reveal glasses that magically made irrelevant data disappear when they watched our video. In two weeks, Huron scheduled 45 meetings. The theme also supported a follow-up mailer coffee-table book, t-shirt messaging and strategically-colored M&M's that were used in employee lounges and sales presentations. For a trade show, we offered the ultimate chance to “see things differently”—a trip aboard Virgin Galactic. The promotion resulted in more than a 60% increase in booth traffic over the previous year.

Sebold Capital Management
 MTC
Website
 Omron
Recruitment Videos
 North American
Advertising & Direct Marketing
North American
 Thermal Care
Advertising
 Cintas
Direct Mailer
 Single Path
Advertising & Direct Marketing
 TDI
Trade Show
TDI Mailer
 Follett Lightbox Lightsaber
Advertising & Direct Marketing
 Transilwrap
Trade Show
Transilwrap
 CSC
Direct Mailer
 House of Speed
Marketing Material
House of Speed
 MW Industries
Content Marketing
 Infogix
Sales Support
Infogix sales tool
 Sogeti
Trade Show Support
Sogeti twister
 Huron Legal
Product Launch
 Follett
Branding
Follet branding
 Creative Dining Services
Website/Mobile App
Creative Dining hospitalty
 SSAB
Rebranding
SSAB Promo video
 Navistar
HR Support
Navistar microsite
 Meyer
Website
 MSCI
Direct Mailer
MSCI Mountains
 The Vaya Group
Direct Mailer
 Domino
Sales Support
 AAGI
Website/Mobile App
 Assurance
Branding
Assurance Happiness = video
 3M
Branding
3M statistics
Edlong magazine ads