Client Spotlight: Kensing
Back in February, One Rock Capital Partners came to us with an exciting acquisition of a BASF chemical manufacturing site in Kankakee, IL. They had four months to carve out their business from BASF and set it up as its own entity. The site was home to over 160 employees, dedicated to manufacturing the world’s purest natural vitamin e, high-purity anionic surfactants, sterols and specialty esters, and a contagious enthusiasm for change.
Your customers may be irrational. Let’s market to them.
Behavioral economics, the study of how and why people buy things, can provide highly valuable insights for strategic marketers.
The Best Books on Consumer Behavior
How can marketers take advantage of the psychology of persuasion? What are decision traps? How do you sell “the invisible?” Those are just some of the valuable topics that helps us stay atop the marketing game.
This Behavioral Insight Can Keep You From Losing Sales
Learn about how behavioral insight can keep you from losing sales by downloading our newest white paper.
Client Spotlight: Green Meadows
The descendants of General George S. Patton began to realize the immense benefits of cannabis in helping veterans and their families cope with PTSD, social isolation and pain-related issues. With a foundation of organic agriculture, community giving and veterans issues, the family combined its legacy to establish Green Meadows cannabis dispensary—a premier provider of safe, pure and environmentally responsible cannabis.
Yes, You Can Sell $1 For More than a Dollar
Learn about thinking forward and reasoning backwards by downloading our newest white paper.
Client Spotlight: Metals Service Center Institute (MSCI) Social Media Campaign
The American Society of Civil Engineers (ASCE) gives U.S. Infrastructure a grade of D+ for being “mostly below standard” and at “strong risk of failure.” Improvements will provide strong benefits, including the creation of well-paying jobs along the industrial metals supply chain.
The 6 Principles for Making Your Message Sticky
From jokes to urban legends, somethings just stick with us. But what makes something stick, and something else entirely forgettable? For marketers, stickiness is critically important so their target audience remembers their messaging.
6 Keys to Creating a Great Name for Your Company or Product
It can be hard enough to name a dog. But naming a new product, service or company? Now that’s hard. It requires experience, creativity and a lot of thought. And it has to be supported by strong positioning, a quality graphic identity and great execution.
Client Spotlight: Pepper Group
Pepper Group helps clients out-market their competition. We create exponential results by combining strategic branding and creative with advanced digital science. In short, we move people.