This Behavioral Insight Can Keep You From Losing Sales
Learn about how behavioral insight can keep you from losing sales by downloading our newest white paper.
Client Spotlight: Green Meadows
The descendants of General George S. Patton began to realize the immense benefits of cannabis in helping veterans and their families cope with PTSD, social isolation and pain-related issues. With a foundation of organic agriculture, community giving and veterans issues, the family combined its legacy to establish Green Meadows cannabis dispensary—a premier provider of safe, pure and environmentally responsible cannabis.
Yes, You Can Sell $1 For More than a Dollar
Learn about thinking forward and reasoning backwards by downloading our newest white paper.
Client Spotlight: Metals Service Center Institute (MSCI)
The American Society of Civil Engineers (ASCE) gives U.S. Infrastructure a grade of D+ for being “mostly below standard” and at “strong risk of failure.” Improvements will provide strong benefits, including the creation of well-paying jobs along the industrial metals supply chain.
The 6 Principles for Making Your Message Sticky
From jokes to urban legends, somethings just stick with us. But what makes something stick, and something else entirely forgettable? For marketers, stickiness is critically important so their target audience remembers their messaging.
6 Keys to Creating a Great Name for Your Company or Product
It can be hard enough to name a dog. But naming a new product, service or company? Now that’s hard. It requires experience, creativity and a lot of thought. And it has to be supported by strong positioning, a quality graphic identity and great execution.
Client Spotlight: Pepper Group
Pepper Group helps clients out-market their competition. We create exponential results by combining strategic branding and creative with advanced digital science. In short, we move people.
How Game Theory Drives Better Outcomes
Typically, marketing communications are targeted at prospective and current customers. Targeting prospective and current employees is also legitimate.
The Status Quo Trap & How to Escape It
For most of us, change is uncomfortable. It’s called the Status Quo Trap, and it refers to how most of us have a strong bias towards keeping things the same.
Client Spotlight: Illinois Blower
When you manufacture the highest quality, custom industrial fans and blowers, you need the highest quality website with powerful messaging to back up your brand. As their old site celebrated its 10th birthday, Illinois Blower once again turned to Pepper Group to help modernize their online image.