How Game Theory Drives Better Outcomes
Typically, marketing communications are targeted at prospective and current customers. Targeting prospective and current employees is also legitimate.
The Status Quo Trap & How to Escape It
For most of us, change is uncomfortable. It’s called the Status Quo Trap, and it refers to how most of us have a strong bias towards keeping things the same.
Client Spotlight: Illinois Blower
When you manufacture the highest quality, custom industrial fans and blowers, you need the highest quality website with powerful messaging to back up your brand. As their old site celebrated its 10th birthday, Illinois Blower once again turned to Pepper Group to help modernize their online image.
How to Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
How Anchoring Impacts Marketing
Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model,
Client Spotlight: Verdara
Cannabis is one of the most specialized industries anywhere, and when an engineering and fabrication company identified an opportunity to apply its expertise towards supplying specialized equipment for hemp and cannabis oil extraction by creating a new cannabis-focused brand, they needed help.
Client Spotlight: Reed Construction
It’s the things you don’t see—our research, interviewing and planning—that make our marketing plans unique, and effective. That’s been exactly the case with our recent work for Reed Construction.
Client Spotlight: Rockfon
To many, ceilings may seem like just a required element of a room, what Rockfon strives to show is that they are so much more than that. In fact, the right ceiling tile has the ability to impact the way people learn, heal and work.
Client Spotlight: Crescend Technologies
For more than 41 years, Crescend Technologies has been a premier manufacturer of high-power RF amplifier systems. After years of growth, an acquisition, and the development of new technologies, the company’s marketing was in need of an overhaul.
Client Spotlight: Olds Products
Olds Products is the largest store brand mustard manufacturer in North America—family owned and operated for 122 years. The company has made a name for itself through consistent quality and innovation.