How to Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
How Anchoring Impacts Marketing
Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model,
Client Spotlight: Crescend Technologies
For more than 41 years, Crescend Technologies has been a premier manufacturer of high-power RF amplifier systems. After years of growth, an acquisition, and the development of new technologies, the company’s marketing was in need of an overhaul.
Client Spotlight: Olds Products
Olds Products is the largest store brand mustard manufacturer in North America—family owned and operated for 122 years. The company has made a name for itself through consistent quality and innovation.
Client Spotlight: EconPTW
If you pursue government contracts, you’re probably familiar with the term Price to Win (PTW). It’s an involved and detailed process that uncovers the likely winning bidding range, based on a competitive analysis and a number of other considerations.