B2B Influencer Marketing Strategy: How to Turn Your Clients into Industry Thought Leaders
Influencer marketing isn’t just for consumer brands anymore. B2B companies are harnessing the power of influencer marketing to build credibility, reach niche decision makers and nurture relationships. In fact, 94% of B2B marketers say it’s effective, while 85% are already doing it.
Personalized Marketing: How HubSpot’s Smart Content Can Boost Your Email, Workflows and Sales Sequences
Lead generation is a top priority for most marketers. But what about the untapped potential of existing customers or leads who haven’t been fully nurtured? In 2025, focusing on these areas can lead to significant growth. In this article, we’ll explore how HubSpot’s tools — especially for email marketing, workflows and sales sequences — can help you capitalize on these opportunities and achieve greater success.
Boosting ROI with Better Email Deliverability and High Engagement Rates
Despite what some might think, email marketing is far from dead! It’s still a key part of successful marketing strategies, offering personalized, targeted messages that drive real results and deliver strong ROI. Email marketing is flexible, scalable and cost-effective, making it a great way to connect with both new and existing customers while keeping your business competitive.