The Practical Guide to Marketing Budgets
If your fiscal year starts in January, you’re likely deep in the final stages of planning and budgeting for 2026. Setting goals, KPIs and priorities is tough enough, but for many marketers, figuring out how to resource those plans is just as challenging.
Why Customer Interviews Should Be Part of Your Marketing Strategy
When we begin an engagement with a new client, we lead them through an extensive discovery process so that we can learn about their business, their goals, their products or services, their market and more—but arguably one of the most important areas we need to understand as marketers is, “Who are you trying to reach?”
Marketing Myth: Digital Marketing Only Works for B2C Companies
Digital marketing—a big term that includes everything from digital advertising and emails to content marketing and virtual reality—continues to grow faster than traditional advertising methods.