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360° video: LEGOMANIA

  • 360° video: LEGOMANIA

Who—besides a barefoot parent—doesn't love LEGO? I’ve always known that LEGO bricks came from a magical land in Denmark, but had never had a glimpse of what that world looked like. Well, thanks to the New York Times’ Daily 360 crew, we now have an opportunity to see 360° footage of those inspirational blocks being made and distributed.

This 2-minute clip takes us right through the plastic molding process, to a storage facility, to the LEGO headquarters where 300 designers get to bring their dreams to life in LEGO bricks!

Playback of 360° videos is most immersive if you have some form of a Google Cardboard viewer and can open the video in the YouTube app on your smartphone (email me if you don’t have a viewer and I will send you one). You can still have a lot of fun without one though by making the video full-screen in your Chrome browser and clicking and dragging with your mouse to explore.

Did we spark any ideas about how to involve 360 in your business? Reach out and we’d love to talk with you about it!

Want more? Check out our Pepper Group holiday 360 offering.

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