The Spice Report - Client Spotlight
Edlong is the global leader in creating dairy flavors—flavors that mimic the creaminess, richness and taste of cheese, milk, cream and more, even in products that are completely dairy-free. Annually they exhibit at the IFT Expo, one of the food industry’s largest conferences with over 17,000 attendees. This year, Edlong’s theme was Re-Imagining Possibility, and we took that theme to heart, by re-imagining their marketing, too.
Ciorba Group delivers engineering solutions that add value to communities. They have vast expertise and provide top notch service and results. What they didn’t have—until recently—was a brand identity that truly represented just how good they are. So, they tapped Pepper Group to rebrand the 90+ year-old company and help them stand out from the competition.
Following up on last month's Client Spotlight, the winners of the 15th annual Wheeling Auto Center Art Contest are:
Best In Show
This month Wheeling Auto Center hosted its 15th Annual Art Contest for local school children, featuring the theme Turn up the radio, because this car loves to dance. Originally conceived as a way to spruce up their reception walls, the contest has grown into a much-anticipated annual event. An average of 335 students in grades K-8 from eight local schools enthusiastically participate each year. Judging is conducted by Wheeling Auto Center staff and the Pepper Group creative team.
A team of trained business coaches asked Pepper Group to help launch their new business, The Traction Group. We were excited to help them get, well, traction.
Managing cables on heavy equipment has been a challenge for as long as there have been cables to manage. Over the years, engineers were forced to develop their own homegrown methods for cable routing because there has never been a good single solution.
About a hundred years ago, John Wanamaker said, “Half the money I spend on advertising is wasted: the trouble is, I don’t know which half.” That’s not acceptable today. Yet we sometimes still see a lot of waste in digital campaigns.
Here are some examples of where we took over a marketing effort and helped our clients root out inefficiencies, dramatically improving their results.
A Technology Consulting Company
The Ajinomoto Group is a global company that has fundamentally changed the way we experience food. It all began with the discovery of umami, the fifth of the five basic tastes (along with sweet, sour, salty and bitter)—also known as the savory component that makes things like soy sauce, aged cheeses and cured meats taste so crave-able and delicious. After that discovery, Ajinomoto launched the world’s first umami seasoning, MSG, and expanded over the next 100 years to sell products and ingredients in over 140 countries worldwide and help consumers eat well and live well.