The Spice Report - Client Spotlight
About a hundred years ago, John Wanamaker said, “Half the money I spend on advertising is wasted: the trouble is, I don’t know which half.” That’s not acceptable today. Yet we sometimes still see a lot of waste in digital campaigns.
Here are some examples of where we took over a marketing effort and helped our clients root out inefficiencies, dramatically improving their results.
A Technology Consulting Company
The Ajinomoto Group is a global company that has fundamentally changed the way we experience food. It all began with the discovery of umami, the fifth of the five basic tastes (along with sweet, sour, salty and bitter)—also known as the savory component that makes things like soy sauce, aged cheeses and cured meats taste so crave-able and delicious. After that discovery, Ajinomoto launched the world’s first umami seasoning, MSG, and expanded over the next 100 years to sell products and ingredients in over 140 countries worldwide and help consumers eat well and live well.
A premier developer of specialty medical devices, Parasol Medical is dedicated to making the lives of clinicians easier and improving patient outcomes throughout the healthcare market. Over the past few years, this dedication has driven them to create new brands and expand their product lines. But as their footprint grew, they struggled to find a way to connect these all back to the corporate brand online. Parasol turned to Pepper Group to help them create one corporate website that would help continue to establish their brand image and credibility in the industry.
Hitchcock Design Group creates better places to live, work, play, learn and heal. This is the idea the landscape planning and architecture firm wanted to communicate to their audience, but they needed help to achieve this. Pepper Group was in a great position to help, having previously worked with Hitchcock to develop their overall Brand Platform, which included the key strategic marketing messages and positioning for the company.
We tell clients all the time that our clients and projects are like our children: we don’t have favorites, and we love them all equally. That being said, there are some projects that are particularly fun to work on, and one of those is our long-time client Edlong’s annual participation in one of the food industry’s largest conferences, the IFT Expo. This year, the show took over Chicago’s McCormick Place, where more than 23,000 food scientists, product developers, suppliers and trade media gathered to get a real taste of the “next big thing.” (Why is it fun to work on, you ask?
RedMane employees love to solve meaningful problems and create software that improves businesses and lives.
The company was founded with a desire to be different from many big corporate environments. By building a better culture, they knew their employees would be happier, more engaged and deliver the right results for their customers. It would ultimately allow RedMane to build a great team that does outstanding work. It’s been very successful.
At Pepper Group, a lot of what we do is centered around helping our clients attract the right customers. But it’s just as important—and just as fun, for us marketing geeks—to help our clients attract and retain the right employees. (We know great employees often lead to great customers, of course.) That’s why we were so excited for the opportunity to work with Gerber Collision & Glass—one of North America’s leading auto collision and glass repair companies—to help them find and recruit top talent.