The Spice Report - Client Spotlight
Following up on last month's Client Spotlight, the winners of the 15th annual Wheeling Auto Center Art Contest are:
Best In Show
This month Wheeling Auto Center hosted its 15th Annual Art Contest for local school children, featuring the theme Turn up the radio, because this car loves to dance. Originally conceived as a way to spruce up their reception walls, the contest has grown into a much-anticipated annual event. An average of 335 students in grades K-8 from eight local schools enthusiastically participate each year. Judging is conducted by Wheeling Auto Center staff and the Pepper Group creative team.
A team of trained business coaches asked Pepper Group to help launch their new business, The Traction Group. We were excited to help them get, well, traction.
Managing cables on heavy equipment has been a challenge for as long as there have been cables to manage. Over the years, engineers were forced to develop their own homegrown methods for cable routing because there has never been a good single solution.
About a hundred years ago, John Wanamaker said, “Half the money I spend on advertising is wasted: the trouble is, I don’t know which half.” That’s not acceptable today. Yet we sometimes still see a lot of waste in digital campaigns.
Here are some examples of where we took over a marketing effort and helped our clients root out inefficiencies, dramatically improving their results.
A Technology Consulting Company
The Ajinomoto Group is a global company that has fundamentally changed the way we experience food. It all began with the discovery of umami, the fifth of the five basic tastes (along with sweet, sour, salty and bitter)—also known as the savory component that makes things like soy sauce, aged cheeses and cured meats taste so crave-able and delicious. After that discovery, Ajinomoto launched the world’s first umami seasoning, MSG, and expanded over the next 100 years to sell products and ingredients in over 140 countries worldwide and help consumers eat well and live well.
A premier developer of specialty medical devices, Parasol Medical is dedicated to making the lives of clinicians easier and improving patient outcomes throughout the healthcare market. Over the past few years, this dedication has driven them to create new brands and expand their product lines. But as their footprint grew, they struggled to find a way to connect these all back to the corporate brand online. Parasol turned to Pepper Group to help them create one corporate website that would help continue to establish their brand image and credibility in the industry.
Hitchcock Design Group creates better places to live, work, play, learn and heal. This is the idea the landscape planning and architecture firm wanted to communicate to their audience, but they needed help to achieve this. Pepper Group was in a great position to help, having previously worked with Hitchcock to develop their overall Brand Platform, which included the key strategic marketing messages and positioning for the company.