Hitchcock Design Group creates better places to live, work, play, learn and heal. This is the idea the landscape planning and architecture firm wanted to communicate to their audience, but they needed help to achieve this. Pepper Group was in a great position to help, having previously worked with Hitchcock to develop their overall Brand Platform, which included the key strategic marketing messages and positioning for the company. The Brand Pillars identified as part of that effort—specialized expertise, purposeful creativity, caring relationships and responsible advocacy—are themes that we began bringing to life in a new corporate brochure, and were more than ready to carry forward to their new web presence.
We began by discussing the goals of the website with Hitchcock Design Group. Their current website was dated, difficult to maintain, not mobile friendly and did not communicate the growth that the company had achieved over the last few years. It was important that this new website not only illustrate the current brand look and message, but it also needed to be easy for visitors to navigate. Most critically, it needed to position Hitchcock Design Group as the leading firm they are today, with the capabilities and experience in key regions and vertical markets to confidently help clients make the most of their land resources. In addition to all of this, the website needed to showcase Hitchcock Design Group’s ability to create places that connect people with their communities through the beautiful, effective and impactful projects they had completed.
After defining these objectives, we got to work planning, writing and designing the site. This included architecting the sitemap and navigational structure, developing the desired user flow and experience, creating the site design and content, and programming and launching the completed website. The end result is an intuitive, image-rich website that has a robust project portfolio, enabling visitors to easily see the wide range of work that Hitchcock Design Group does—building confidence that they can also help with clients’ specific needs. We also included a team page and a social media feed directly on the site to highlight the culture at the company and the team’s expertise, while creating an ongoing platform for easily sharing news and generating excitement about what’s happening at the company.
The site launched on August 6th and has been well received since. To visit the new Hitchcock Design Group website, check out hitchcockdesigngroup.com
“We appreciated the custom process and approach that Pepper Group took to helping us create our brand platform. Due to the time and effort that they spent with us, as well as our clients during that process, they already understood our culture which allowed us to transition seamlessly into having them develop our new brochure and website.”
—Dawn Jones, Business Development & Marketing Manager