A team of trained business coaches asked Pepper Group to help launch their new business, The Traction Group. We were excited to help them get, well, traction.
The best-selling book, Traction: Get a Grip on Your Business, the Entrepreneurial Operating System® promotes a proven and self-sustaining holistic organizational operating system that makes everyone in an organization accountable for company growth. It’s applied through professionally-trained EOS® Implementers who can provide proven tools and processes to get the growth, success and freedom that business owners are seeking.
The Traction Group is a community of Chicago-area certified EOS Implementers who have banded together in Chicago. We worked closely with them, first interviewing various clients to identify strengths, uncover needs and create a powerful foundational message that came to life in a new website and testimonial video.
To drive traffic to the website, we designed lead generation assets, developed landing pages, and implemented a full digital outreach and marketing automation campaign consisting of email, search ads, remarketing, targeted display, and paid social using both LinkedIn and Facebook. We also created a high-impact direct mail piece for prospects along the lead nurturing campaign journey. As long as it’s not a bill, people still love getting cool things in the mail! Finally, analytics are structured so that Pepper Group can monitor and report on every aspect of the campaign.
If you are a small business owner and you don’t know about The Traction Group, I highly encourage you to take two minutes to watch their video at thetractiongroup.com. And if you’d like to learn more, I’d be happy to make an introduction. Just let me know.