The Spice Report - Critiques & Commentary
The Talent Marketing Framework is a strategic guide to building a stronger talent brand—improving your company’s ability to attract and retain the best talent.
April’s jobs report smashed expectations as the unemployment rate fell again to 3.6%. A 50-year low.
Great news, but if you’re an employer, it’s yet another sign that hiring and retaining talent is continuing to get more difficult.
It’s already a major issue. In fact, the Conference Board just released a new survey of 1,400 C-suite execs. They ranked attracting and retaining talent as their #1 internal concern in 2019. And it’s not going to change anytime soon. Yes—even if the economy slows.
Employees are Now Like Customers
If you’re like me, there just isn’t enough time in the day, so it was exciting to hear that an extra hour had been discovered, and apparently only available to people wearing a Timex watch.
This remarkable breakthrough product solves that age-old time management problem by giving you more of it. See the video here.
(Did you watch it? Great!)
Based on recent surveys, nearly every B2B marketer is using some form of content marketing and most of them are planning to further increase the amount of content they create.
While technology gives us the capacity to consume increasing amounts of content, there is a limit on how much people can consume. Content production has exceeded that limit, which means quantity as a strategy no longer works.
There’s plenty of awful copywriting out there in the world, copy that’s boring, or without any personality, or that’s confusing, or that drones on and on and on and on and on and …
But there’s a secret to writing effective B2B copy. Honestly, it’s not much of a secret, or at least it shouldn't be:
B2B people are people, too.
If you think that your digital presence isn’t critical because your buyers are “old-school,” you may want to think again.
According to a recent study by Merit, some 73% of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies, with one-third reporting that they are the sole decision-maker for their department. It’s a generation who clearly defaults to digital, and will make up 50% of the entire workforce in the next two years.
Talent Marketing™ is our term for enlisting marketing to help your organization win the talent wars. One of the eight areas in our Talent Marketing Framework is community involvement and employee volunteering. We’ve found this to be very high impact and relatively easy to execute. In fact, we have become experts in helping our clients do that!
The average office worker gets 121 emails every day and sends out 40. That’s a lot of words, a lot of wasted inbox space and, probably, a lot of deleted and never-read emails.