The Spice Report - Critiques & Commentary
For the fourth digital ad in a series of five, let’s take a quick look at social media and how companies are using it to stand out. Many times, ads are lost while people scroll through their feeds. Snapchat and Instagram get around this by adding video stories. These stories are short and fun, but require a lot of user attention. Watch how Bacardi uses its first Instagram story to embrace the user’s natural tendency to skip back and forth.
This month I present the third of five digital ads that are a cut above the rest. Post-it® notes and remarketing ads are familiar to almost everyone. 3M brought the two together to create a browsing experience that's more productive and personalized. Check out its helpful campaign here!
This month's stand-out digital ad comes from IKEA, the Swedish company that's all about efficiency. They want to get simple, cheap, easy-to-build furniture in your hands quickly, and they've extended this idea to their digital marketing campaign. To keep their advertising simple and easy, they give you a choice of whether you want to see their products or not. Check out their refreshingly honest campaign here.
Check out some of the most interesting digital ad campaigns on the internet.
Over the next few months I will be sharing some of the coolest digital ads out there and how they came to be. This month is an ad campaign for the online flight reservations company, Cheapflights. They were looking for a way to engage people right at the moment they get the urge to take a trip. Check out how Cheapflights combines four APIs in one banner ad.
Business-to-Business marketing probably isn’t the first thing that comes to mind when you think about design, branding and ad campaigns.
Mostly that’s because B2B companies don’t have the exposure B2C companies do. Though that’s true, it doesn’t mean B2B companies shouldn’t have standout branding. Here are a few examples of B2B marketing that caught our eye.
Everyone has an opinion about a logo. With the start of a new NFL season I started thinking about the NFL and the cool logos that have been replaced with generic or expected logos. The reasoning behind some of the changes is understandable, but others leave you scratching your head. Some of the classic logos are a little rough around the edges, but that’s what gives them character.
Often, people are confused about the difference between a typeface and a font.
As a designer, I’m always looking for inspiration. Since I have the internet in my pocket and now, on my wrist, I always have resources close by. Here are some of my favorite sites that might also spark your creativity.