The Spice Report - Insights & Perspective
It’s early January, which is the best time of the year to make your New Year’s resolutions. You can make them next August, but it sort of defeats the purpose.
There are all sorts of “no-no’s” in marketing copywriting. And I vow to write better, and avoid all of those “no-no’s.” Or, at least, many of them. I promise to:
We copywriters and designers like to think of ourselves as artists.
We sell product, but we do so with the artful placement of visuals and copy, with the tasteful and delicate dropping of copy points, with the masterful balance of color and weight.
But there’s also a science to it.
According to Gallup, engaged workgroups have been proven to be 16% more profitable. They’re happier too. Who doesn’t want that?
There are many components to increasing engagement, but we’ve found that employee volunteering is one of the highest-impact, lowest-cost efforts you can undertake.
The average office worker gets 121 emails every day and sends out 40. That’s a lot of words, a lot of wasted inbox space and, probably, a lot of deleted and never-read emails.
“If you’re thinking about your customer journey as a funnel, new research suggests you are wrong,” says a new article in Forbes.
My daughter seldom watches television, which you might think is healthy, until you realize she spends 200 hours a week on YouTube (that’s a guesstimate—the hours she spends are probably higher). But online is where people are, not television, and videos are the new commercial.
Although they can be much more affordable to produce.
Would you settle for a website that said, “Here’s the stuff we sell…” with no marketing message?
Of course not.
You want customers to understand why they should buy from you and the value they get from doing business with your company.
But why is it that 70% of the websites we review have the equivalent of, “Here’s the stuff we sell…” when it comes to careers? These pages usually feature some sort of introduction like, “Here are the jobs we have...”
Canadian Commander Chris Clarifies Confusion.