The Spice Report - Insights & Perspective
Year after year, surveys of B2B marketers say that the #1 content marketing challenge is “Producing new content on a consistent basis.” Creating new content is difficult, and as a B2B marketing agency, we understand that challenge. So not only do we help our clients create new content, we help them repurpose it as much as possible.
Repurposing means taking that hard-to-create original content and producing it in different formats, and then using different channels for distribution—allowing you to leverage up the impact of every piece of content you create.
How about that Super Bowl?
When I ask people what they thought of the big game, I get the same responses: Boring game … I fell asleep … Worst halftime show in years … Commercials were terrible …
It’s early January, which is the best time of the year to make your New Year’s resolutions. You can make them next August, but it sort of defeats the purpose.
There are all sorts of “no-no’s” in marketing copywriting. And I vow to write better, and avoid all of those “no-no’s.” Or, at least, many of them. I promise to:
We copywriters and designers like to think of ourselves as artists.
We sell product, but we do so with the artful placement of visuals and copy, with the tasteful and delicate dropping of copy points, with the masterful balance of color and weight.
But there’s also a science to it.
According to Gallup, engaged workgroups have been proven to be 16% more profitable. They’re happier too. Who doesn’t want that?
There are many components to increasing engagement, but we’ve found that employee volunteering is one of the highest-impact, lowest-cost efforts you can undertake.
The average office worker gets 121 emails every day and sends out 40. That’s a lot of words, a lot of wasted inbox space and, probably, a lot of deleted and never-read emails.
“If you’re thinking about your customer journey as a funnel, new research suggests you are wrong,” says a new article in Forbes.
My daughter seldom watches television, which you might think is healthy, until you realize she spends 200 hours a week on YouTube (that’s a guesstimate—the hours she spends are probably higher). But online is where people are, not television, and videos are the new commercial.
Although they can be much more affordable to produce.