The Spice Report - Insights & Perspective
I saw that Amazon started less than one month before Pepper Group in 1994. Boy, what a little head start can do …
Though Amazon grew a little faster, we’ve been quite successful as well. And as our big anniversary approaches, I’ve been very retrospective. What got Pepper Group to where we are today?
Baseball season is here, and as a big Cubs fan, I’m often vegging on my couch watching games (my daughters much prefer The Bachelor or Big Brother. It’s a constant battle, which I usually lose). When watching, I can’t help but think about how the creative team at Pepper Group is sort of like a winning baseball team, without the TV coverage.
Sometimes a client asks us to design a website but “we’ll write the copy.” After all, designing and coding takes expertise, but everyone can write good enough, right? But is good enough, good enough? Great copy attracts search engines, it intrigues, disrupts, and converts prospects into clients. Meanwhile, your website competes with dozens, hundreds, maybe thousands of other websites. Is your copy good enough to compete?
April’s jobs report smashed expectations as the unemployment rate fell again to 3.6%. A 50-year low.
Great news, but if you’re an employer, it’s yet another sign that hiring and retaining talent is continuing to get more difficult.
It’s already a major issue. In fact, the Conference Board just released a new survey of 1,400 C-suite execs. They ranked attracting and retaining talent as their #1 internal concern in 2019. And it’s not going to change anytime soon. Yes—even if the economy slows.
Employees are Now Like Customers
After only being on screens for a week, Avengers: End Game is on target to earn more money than most countries do in a year. We can learn a lot from watching these heroes: how to save the world by working together, how to be honorable, how to earn a billion dollars over a weekend, etc. But what can they teach you about marketing? These superheroes can teach us super advertising lessons that might surprise you:
Talent marketing elevates your talent brand. This helps you cut costs per hire by 50%. It also has been shown to cut turnover rates by 28% and increase profitability by 16%! Go ahead and do a quick calculation of what that might mean for your company. Even the most conservative number crunching will show the significant value that can be gained.
Year after year, surveys of B2B marketers say that the #1 content marketing challenge is “Producing new content on a consistent basis.” Creating new content is difficult, and as a B2B marketing agency, we understand that challenge. So not only do we help our clients create new content, we help them repurpose it as much as possible.
Repurposing means taking that hard-to-create original content and producing it in different formats, and then using different channels for distribution—allowing you to leverage up the impact of every piece of content you create.
How about that Super Bowl?
When I ask people what they thought of the big game, I get the same responses: Boring game … I fell asleep … Worst halftime show in years … Commercials were terrible …