The Spice Report - Insights & Perspective

Sep 11, 20
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Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model, negotiating tactics, budgeting forecasts and more. Learn more about anchoring and how it can impact your marketing strategies by downloading Four Ways that Anchoring Impacts Marketing & Sales.

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Aug 11, 20
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One year ago, Pepper Group turned 25 years old. To celebrate, Tim has been sharing his marketing tips all year long. Here are two more.

Track and Act

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Jul 15, 20
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Pepper Group turned 25 years old this year. In celebration, I’ve been posting marketing tips every month. Here are two more things I’ve learned since founding our agency.

Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.

What are You Measuring Anyway?

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Jul 07, 20
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Typically, there are 31,000 trade shows in the U.S. every year, and for good reason.

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Jun 10, 20
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Pepper Group turned 25 years old recently. To celebrate, I’ve been posting marketing tips every month. Here are two more things I’ve learned since founding our agency.

Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.

Don’t Trash Email Marketing

Tim's picture
May 07, 20
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In honor of our the recent 25th anniversary of Pepper Group, I’ve been posting marketing tips every month. Here are two more things I’ve learned since founding Pepper Group.

Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.

Show, Don’t Tell

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Apr 08, 20
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For almost all of our 25 years we’ve been sending out our PepperMill newsletter. During that time there have been plenty of ups and downs, but never before have we experienced a pandemic. Seems like all bets are off on “normal.”

I’m happy to say that the Pepper team was able to easily transition from office to home. While we love the camaraderie of the office, we are nearly as efficient at home. I doubt if our clients could even tell when we switched over. For this we are very thankful.

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Mar 10, 20
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A few months ago, Pepper Group turned 25 years old. I looked back and created a list of the most important things I have learned about marketing. I’m delighted to share those tips with you.

Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.

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