The Spice Report - Insights & Perspective
Your company has core values, a purpose and a vision, but can you say with certainty that your employees know them all as well as you’d like? Even if they do, are you confident that everyone understands the behaviors that support your company’s values? Finally, are new employees consistently educated and proactively integrated into your culture effectively and from day one?
The Talent Marketing FrameworkTM is the Pepper Group’s unique approach to applying marketing techniques to attract and retain top talent. It helps our clients build a true competitive advantage that drives revenue and profitability.
Growing up, I’ve been privileged to travel around the world. I have lived in five very different cities over three continents. I’ve learned that when we expose ourselves to more people, we are better equipped to speak to a variety of audiences. I feel confident that traveling also makes us better at our crafts. It’s made me better at mine!
Baseball season is here, and as a big Cubs fan, I’m often vegging on my couch watching games (my daughters much prefer The Bachelor or Big Brother. It’s a constant battle, which I usually lose). When watching, I can’t help but think about how the creative team at Pepper Group is sort of like a winning baseball team, without the TV coverage.
The Talent Marketing Framework is a strategic guide to building a stronger talent brand—improving your company’s ability to attract and retain the best talent.
Sometimes a client asks us to design a website but “we’ll write the copy.” After all, designing and coding takes expertise, but everyone can write good enough, right? But is good enough, good enough? Great copy attracts search engines, it intrigues, disrupts, and converts prospects into clients. Meanwhile, your website competes with dozens, hundreds, maybe thousands of other websites. Is your copy good enough to compete?
April’s jobs report smashed expectations as the unemployment rate fell again to 3.6%. A 50-year low.
Great news, but if you’re an employer, it’s yet another sign that hiring and retaining talent is continuing to get more difficult.
It’s already a major issue. In fact, the Conference Board just released a new survey of 1,400 C-suite execs. They ranked attracting and retaining talent as their #1 internal concern in 2019. And it’s not going to change anytime soon. Yes—even if the economy slows.
Employees are Now Like Customers
After only being on screens for a week, Avengers: End Game is on target to earn more money than most countries do in a year. We can learn a lot from watching these heroes: how to save the world by working together, how to be honorable, how to earn a billion dollars over a weekend, etc. But what can they teach you about marketing? These superheroes can teach us super advertising lessons that might surprise you: