The Spice Report - Insights & Perspective
Smart business leaders are using marketing skills to positively influence their talent brand. And with great success.
What is your talent brand? It’s what your talent thinks, feels and shares about your company as a place to work. A strong talent brand can help you reduce cost per hire by 50%, reduce turnover rates by 28%, and increase profitability by 16%, according to LinkedIn and Gallup.
According to the Content Marketing Institute’s recently released 2018 B2B Content Marketing Report, 91% of B2B respondents use content marketing, up from 88% last year. And get this—more than half of the remaining 9% said they plan to launch a content effort in 2018.
The annual Gartner CMO Spend Survey has just been released.
And this year it’s all about results. Marketers are focusing more efforts on existing customers. They are also allocating 9.2% of their total marketing investment to analytics—the most of any of the 13 marketing capabilities in the survey.
Sixty-five percent of respondents reported that they expected an increase in budget from 2017 to 2018. Only 35% expected the same or lower levels. The biggest areas of investment growth remain digital advertising, websites and social marketing.
One of the fundamentals of strategic theory relates to thinking forward and reasoning backwards. The dollar auction is a great example.
So, how do you sell a dollar for more than a $1.00? Take a group of people and offer to auction off your dollar in five-cent bid increments. The high bidder wins, but the second highest bidder, the loser, has to give up their losing bid. You’ll almost always get more than $1.00 for your dollar—guaranteed.
According to Gallup, engaged workgroups are 18% more productive, 37% less prone to absenteeism, 2.6 times faster-growing and 16% more profitable! They’re happier too. Who doesn’t want that?
There are many components to increasing engagement. But what if you could identify one that could create a significant impact, and it’s easy to implement? There is such a solution—it’s giving your people opportunities to get involved in your community through an employee volunteering program.
When executed well, video delivers tremendous marketing advantages. Here are some fast facts that support the power of video:
Should you copyright your whitepaper? Can you get a trademark on your brand? Can you patent your unique system? What are the differences?
If you’ve ever wondered about how to protect your intellectual property (IP), here’s a quick overview along with helpful links for more information.