After 25 years we’ve learned a lot about marketing. And business. And hair loss, at least for some of us. Here are a couple of things I’ve learned since we founded the Pepper Group.
Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.
1. Look Professional
This isn’t to say a “suit and tie” formality is the optimal look for everyone. Whether in person, online, at the tradeshow, in the mail, or in your office decor, you not only should present a great first impression, but a carefully crafted identity that consistently represents the quality and level of professionalism you deliver. Sometimes formal is perfect, but if your brand is “comfortable,” then be the best comfortable you can be.
2. Know Your Target
Like an actor preparing for a role, study your prospects. There might be many personas that you’re trying to appeal to, so respect their individuality. What’s in it for them? What are they afraid of? What makes them joyous? Are they tight or loose when it comes to processes? What keeps them up at night? What features are important and what wouldn’t they miss if you left them off? How do they feel on any given day? The list is endless. If you can jump in their skin, it’s Oscar time!