The Spice Report
Cannabis is one of the most specialized industries anywhere, and when an engineering and fabrication company identified an opportunity to apply its expertise towards supplying specialized equipment for hemp and cannabis oil extraction by creating a new cannabis-focused brand, they needed help. Pepper Group in partnership with our PR partner Akrete, brought it all to life.
Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model, negotiating tactics, budgeting forecasts and more.
At Pepper Group, we know that when a sales team is firing on all cylinders our marketing strategies and tactics are exponentially more successful.
It’s my pleasure this month to introduce you to not only a great company, but also a true pro who practices what he preaches. He is The Sales Drummer.
The more we stay at home, the more we find ourselves standing in front of our pantry. Inspired (discouraged?) by our waistlines, we thought we’d feature the most popular snacks in America (taken from a larger list of popular foods from the website YouGov).
One year ago, Pepper Group turned 25 years old. To celebrate, Tim has been sharing his marketing tips all year long. Here are two more.
Track and Act
It’s the things you don’t see—our research, interviewing and planning—that make our marketing plans unique, and effective. That’s been exactly the case with our recent work for Reed Construction.
Reed, who builds, designs and engineers commercial buildings, had recently completed some projects in the cannabis market and were looking to expand.
Pepper Group turned 25 years old this year. In celebration, I’ve been posting marketing tips every month. Here are two more things I’ve learned since founding our agency.
Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.
What are You Measuring Anyway?