The Spice Report

Jan 09, 19
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client spotlight

About a hundred years ago, John Wanamaker said, “Half the money I spend on advertising is wasted: the trouble is, I don’t know which half.” That’s not acceptable today. Yet we sometimes still see a lot of waste in digital campaigns.

Here are some examples of where we took over a marketing effort and helped our clients root out inefficiencies, dramatically improving their results.

A Technology Consulting Company

George's picture
Jan 09, 19
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Critiques & Commentary

If you think that your digital presence isn’t critical because your buyers are “old-school,” you may want to think again.

Daniel's picture
Jan 08, 19
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Fun

Can snow really keep you warm?

Otters and reindeer know what they’re doing in order to stay comfortable in ultra-cold conditions. Inuits developed the same ability hundreds of years ago, but they weren’t born with it. They realized that snow contains a fair amount of air and air makes a good insulator.

Todd's picture
Jan 08, 19
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Insights & Perspective

It’s early January, which is the best time of the year to make your New Year’s resolutions. You can make them next August, but it sort of defeats the purpose.

There are all sorts of “no-no’s” in marketing copywriting. And I vow to write better, and avoid all of those “no-no’s.” Or, at least, many of them. I promise to:

Allan's picture
Dec 05, 18
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News, Critiques & Commentary

Talent Marketing™ is our term for enlisting marketing to help your organization win the talent wars. One of the eight areas in our Talent Marketing Framework is community involvement and employee volunteering. We’ve found this to be very high impact and relatively easy to execute. In fact, we have become experts in helping our clients do that!

George's picture
Dec 04, 18
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News, News & Announcements

The secret behind doing award-winning work is having great clients that make it possible. Our newest set of awards come from Graphic Design USA and the Davey Awards. Here’s a detailed look:

admin's picture
Dec 04, 18
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Insights & Perspective

We copywriters and designers like to think of ourselves as artists.

We sell product, but we do so with the artful placement of visuals and copy, with the tasteful and delicate dropping of copy points, with the masterful balance of color and weight.

But there’s also a science to it.

Allan's picture
Dec 03, 18
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Fun

Amazing effort for a 30-second ad!

Todd's picture

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