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YouTubin’: Falling Water

  • YouTubin’: Falling Water

Amazing effort for a 30-second ad!

There are times when inventors simply blow my mind. I recently learned that Gatorade® created an entire electronically controlled system from scratch to produce this jaw-dropping ad for their G Active water. Combining motion-capture data with 2,500 switches opening and closing within milliseconds, the technique used to create this piece is simply brilliant. None of it is computer-rendered, it's filmed entirely with stop-action cameras!

This video includes a nice behind-the-scenes description of how the technique was developed and the incredible efforts that were required to pull it off. Enjoy!

Got some YouTube videos of your own you’d like to share? Just send them my way!

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