The Spice Report
Talent marketing elevates your talent brand. This helps you cut costs per hire by 50%. It also has been shown to cut turnover rates by 28% and increase profitability by 16%! Go ahead and do a quick calculation of what that might mean for your company. Even the most conservative number crunching will show the significant value that can be gained.
This month Wheeling Auto Center hosted its 15th Annual Art Contest for local school children, featuring the theme Turn up the radio, because this car loves to dance. Originally conceived as a way to spruce up their reception walls, the contest has grown into a much-anticipated annual event.
If you’re like me, there just isn’t enough time in the day, so it was exciting to hear that an extra hour had been discovered, and apparently only available to people wearing a Timex watch.
This remarkable breakthrough product solves that age-old time management problem by giving you more of it. See the video here.
(Did you watch it? Great!)
Have some fun with eggs this Easter!
I first ran across this video a few months ago and decided that I could potentially wait to share it until April, due to its Easter relevancy. I say “potentially” because I have a very hard time waiting to share things.
A team of trained business coaches asked Pepper Group to help launch their new business, The Traction Group. We were excited to help them get, well, traction.
Based on recent surveys, nearly every B2B marketer is using some form of content marketing and most of them are planning to further increase the amount of content they create.
While technology gives us the capacity to consume increasing amounts of content, there is a limit on how much people can consume. Content production has exceeded that limit, which means quantity as a strategy no longer works.
Billy Got His Strat Back
Every once in a while, a happy story comes along in the world of Rock. Billy Corgan, frontman for the Smashing Pumpkins, had been missing his beloved yellow Fender Stratocaster since it was stolen at a 1992 concert in Detroit. The theft quickly became a cold case and except for the occasional rumor of its whereabouts, Billy had no reason to expect to ever see it again.
There’s plenty of awful copywriting out there in the world, copy that’s boring, or without any personality, or that’s confusing, or that drones on and on and on and on and on and …
But there’s a secret to writing effective B2B copy. Honestly, it’s not much of a secret, or at least it shouldn't be:
B2B people are people, too.