The Spice Report
A team of trained business coaches asked Pepper Group to help launch their new business, The Traction Group. We were excited to help them get, well, traction.
Based on recent surveys, nearly every B2B marketer is using some form of content marketing and most of them are planning to further increase the amount of content they create.
While technology gives us the capacity to consume increasing amounts of content, there is a limit on how much people can consume. Content production has exceeded that limit, which means quantity as a strategy no longer works.
Billy Got His Strat Back
Every once in a while, a happy story comes along in the world of Rock. Billy Corgan, frontman for the Smashing Pumpkins, had been missing his beloved yellow Fender Stratocaster since it was stolen at a 1992 concert in Detroit. The theft quickly became a cold case and except for the occasional rumor of its whereabouts, Billy had no reason to expect to ever see it again.
There’s plenty of awful copywriting out there in the world, copy that’s boring, or without any personality, or that’s confusing, or that drones on and on and on and on and on and …
But there’s a secret to writing effective B2B copy. Honestly, it’s not much of a secret, or at least it shouldn't be:
B2B people are people, too.
Year after year, surveys of B2B marketers say that the #1 content marketing challenge is “Producing new content on a consistent basis.” Creating new content is difficult, and as a B2B marketing agency, we understand that challenge. So not only do we help our clients create new content, we help them repurpose it as much as possible.
A thought-provoking yarn about workplace dynamics ...
Managing cables on heavy equipment has been a challenge for as long as there have been cables to manage. Over the years, engineers were forced to develop their own homegrown methods for cable routing because there has never been a good single solution.
How about that Super Bowl?
When I ask people what they thought of the big game, I get the same responses: Boring game … I fell asleep … Worst halftime show in years … Commercials were terrible …