The Spice Report
Growing up, I’ve been privileged to travel around the world. I have lived in five very different cities over three continents. I’ve learned that when we expose ourselves to more people, we are better equipped to speak to a variety of audiences. I feel confident that traveling also makes us better at our crafts. It’s made me better at mine!
I saw that Amazon started less than one month before Pepper Group in 1994. Boy, what a little head start can do …
Though Amazon grew a little faster, we’ve been quite successful as well. And as our big anniversary approaches, I’ve been very retrospective. What got Pepper Group to where we are today?
Edlong is the global leader in creating dairy flavors—flavors that mimic the creaminess, richness and taste of cheese, milk, cream and more, even in products that are completely dairy-free. Annually they exhibit at the IFT Expo, one of the food industry’s largest conferences with over 17,000 attendees. This year, Edlong’s theme was Re-Imagining Possibility, and we took that theme to heart, by re-imagining their marketing, too.
Baseball season is here, and as a big Cubs fan, I’m often vegging on my couch watching games (my daughters much prefer The Bachelor or Big Brother. It’s a constant battle, which I usually lose). When watching, I can’t help but think about how the creative team at Pepper Group is sort of like a winning baseball team, without the TV coverage.
The Talent Marketing Framework is a strategic guide to building a stronger talent brand—improving your company’s ability to attract and retain the best talent.
Ciorba Group delivers engineering solutions that add value to communities. They have vast expertise and provide top notch service and results. What they didn’t have—until recently—was a brand identity that truly represented just how good they are. So, they tapped Pepper Group to rebrand the 90+ year-old company and help them stand out from the competition.
Sometimes a client asks us to design a website but “we’ll write the copy.” After all, designing and coding takes expertise, but everyone can write good enough, right? But is good enough, good enough? Great copy attracts search engines, it intrigues, disrupts, and converts prospects into clients. Meanwhile, your website competes with dozens, hundreds, maybe thousands of other websites. Is your copy good enough to compete?
I see what you're feeling.
Learning about someone without them saying a word is a fascinating study. This month’s YouTube video gives some great insights into body language from former FBI agent and body language expert Joe Navarro. With decades of experience, Joe points out some clever ways to observe the people you interact with and know whether they’re being honest with you, as well as ways to connect with them through non-verbal communication.