The Spice Report
Who—besides a barefoot parent—doesn't love LEGO? I’ve always known that LEGO bricks came from a magical land in Denmark, but had never had a glimpse of what that world looked like. Well, thanks to the New York Times’ Daily 360 crew, we now have an opportunity to see 360° footage of those inspirational blocks being made and distributed.
The secret behind doing award-winning work is having great clients that make it possible. In 2017, we've won a whopping 14 design awards from four different competitions. Here’s a detailed look:
One of the fundamentals of strategic theory relates to thinking forward and reasoning backwards. The dollar auction is a great example.
So, how do you sell a dollar for more than a $1.00? Take a group of people and offer to auction off your dollar in five-cent bid increments. The high bidder wins, but the second highest bidder, the loser, has to give up their losing bid. You’ll almost always get more than $1.00 for your dollar—guaranteed.
TmaxSoft is a global software innovator founded on the principle that there is always a better way. By creating better technology solutions for mainframe rehosting, middleware and relational database management systems (RDBMS), it gives customers the freedom to take control of their technology.
Business-to-Business marketing probably isn’t the first thing that comes to mind when you think about design, branding and ad campaigns.
Mostly that’s because B2B companies don’t have the exposure B2C companies do. Though that’s true, it doesn’t mean B2B companies shouldn’t have standout branding. Here are a few examples of B2B marketing that caught our eye.
Who doesn’t love an impromptu visit to the zoo? Last Saturday, I packed up my 11-year-old nephew and brought him down to the Lincoln Park Zoo in Chicago. I’m basically an over-sized kid myself, so we spent the day making (friendly) faces at mammals, fish, reptiles, birds, and other humans.
According to Gallup, engaged workgroups are 18% more productive, 37% less prone to absenteeism, 2.6 times faster-growing and 16% more profitable! They’re happier too. Who doesn’t want that?
There are many components to increasing engagement. But what if you could identify one that could create a significant impact, and it’s easy to implement? There is such a solution—it’s giving your people opportunities to get involved in your community through an employee volunteering program.