The Spice Report
“If you’re thinking about your customer journey as a funnel, new research suggests you are wrong,” says a new article in Forbes.
Stronger than steel and Kevlar®.
Genetic engineering can be both wildly fascinating and wildly frightening. Researchers have known for a long time that spider silk is one of the strongest substances on earth, but it couldn't easily be manufactured on a mass scale. Sounds like a job for science!
Hitchcock Design Group creates better places to live, work, play, learn and heal. This is the idea the landscape planning and architecture firm wanted to communicate to their audience, but they needed help to achieve this. Pepper Group was in a great position to help, having previously worked with Hitchcock to develop their overall Brand Platform, which included the key strategic marketing messages and positioning for the company.
Did you know that a strong talent brand can help cut your costs per hire in half, reduce turnover rates by 28% and increase profitability by 16%? Your company’s ability to attract the best talent, and keep the best talent, gives you a tremendous competitive advantage.
Identifying and packaging your company’s strengths, and developing and communicating an authentic talent brand message, will deliver true and measurable ROI.
Paper airplanes have reached new heights.
We tell clients all the time that our clients and projects are like our children: we don’t have favorites, and we love them all equally. That being said, there are some projects that are particularly fun to work on, and one of those is our long-time client Edlong’s annual participation in one of the food industry’s largest conferences, the IFT Expo.
My daughter seldom watches television, which you might think is healthy, until you realize she spends 200 hours a week on YouTube (that’s a guesstimate—the hours she spends are probably higher). But online is where people are, not television, and videos are the new commercial.
Although they can be much more affordable to produce.