The Spice Report
According to Marketing Sherpa, nearly two-thirds of B2B marketers say their biggest barrier to success is “a lack of resources in staffing, budgeting or time.” Ever wonder how your marketing budget compares to other B2B companies? Here’s a look at new data from Forrester, eConsultancy and Marketing Sherpa to give you some simple benchmarks.
Since it’s our 20th year in business, we’re marking this special milestone by partnering with other area businesses that are also celebrating their second decade.
A good infographic is like a “Where’s Waldo” hunt. It draws you in and keeps you searching and reading, tempting you with irresistible information. There are many reasons why data visualizations are more compelling than straight information:
This week’s Word of Wisdom is “freemium.” A freemium is a business model that makes the initial item free, but imposes a charge for advanced features.
What should you be looking out for this year?
Content marketing is proven and reaching maturity. But is there a content shock on the horizon? Is content marketing over already?
A great post in early January entitled “Why Content Marketing is Not a Sustainable Strategy” kicked off a spirited discussion about content marketing’s long-term viability.
This year marks the 30th anniversary of Apple’s epic “1984” Super Bowl spot—the one against which all others are still judged. It didn’t have a famous athlete-spokesperson. It was based on literature. It was all-out Hollywood. With its red-shorted protagonist hurling a sledgehammer at “Big Brother,” it eventually became a sledgehammer in its own right, setting a new standard for future advertisers.
Last Friday, we had our Pepper Group winter outing. Peppers and their significant others (or kids) got together and watched the Chicago Wolves play the Toronto Marlies. We all relaxed and mingled under the giant wooden dome of the Allstate Arena.
It was a perfect match, because just like us, the Wolves are celebrating their 20th anniversary.