The Spice Report
Traditional holiday sentimentality or sarcastic good cheer? This year, marketers came down the chimney with a little of each.
2013’s most memorable contenders included a Dad of the Year, a seemingly device-obsessed teenager, hand bell players with a hidden talent and more.
Rebranding. Outgrowing the old site. Improving SEO or analytics. Becoming more mobile- or user-friendly. Differentiating from competitors. Time for a refresh. Companies redesign their websites for many reasons. We applaud when they do it well, and can’t help but wince when redesigns go wrong.
Most companies revamp their site every six months to two years. Here are a few reminders of just how critical it is to get your new design right: