The Spice Report
Companies and brands that reach a milestone year in business have lots of reasons to celebrate. Reaching an anniversary takes smarts, chutzpah and luck. Celebrating the achievement can help build a brand, thank clients for their business and build employee morale.
Since this year marks Pepper Group’s 20th anniversary, we thought about how other companies commemorate the occasion.
Technology that uses transmitters to allow businesses to send notifications to nearby customers via their smartphones or tablets.
It’s a challenge searching for local companies that are a good fit for our 20/20 series, so we needed to have a cup of coffee and relax … and wouldn’t you know, we found our next partner—Café Jumping Bean. It’s a relationship that percolated perfectly, because we got to learn all about their 20 years in business and sample their custom blend coffee, which we enjoyed all month.
Newsjacking is a tactic used by brands to capitalize on current news stories to amplify sales and marketing success, e.g. get free pr for their brand.
The term was coined by David Meerman Scott in his book Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
A classic example is Oreo’s “you can still dunk in the dark” tweet that was posted when the power went out at the 2013 Super Bowl.
Recently, Account Manager Jason Jowers and I attended an event hosted by the Northwestern University Alumni Association featuring Cody Keenan, Assistant to the President and Director of Speechwriting at the White House. Okay, I snuck in as Alyson, his fiancée, since she couldn’t attend.
Data that is directly collected and managed by brands instead of purchased or licensed through a third party.
This data typically portrays an accurate view of customers and helps brands connect with them in meaningful, ethical ways. First-party data can be collected from behavior, actions or interests demonstrated across a site, CRM data, subscriptions, social media or across mobile or web platforms.
Hundreds of new “.whatever” domain name extensions will become available in 2014. Even if you’re totally happy with your “.com” web address, this is a change you can’t ignore. Here’s what you need to know and some actions your business should consider taking.
This month, in our ongoing effort to connect with local businesses that are also celebrating their 20th anniversary, Pepper Group partnered with Mickey Finn’s Brewery in Libertyville. We brought several bottles of their American-Style Amber Ale back to the office, and shared them for “beer :30,” our company-wide 3:30pm Friday beer gathering.