The Spice Report
This year marks the 30th anniversary of Apple’s epic “1984” Super Bowl spot—the one against which all others are still judged. It didn’t have a famous athlete-spokesperson. It was based on literature. It was all-out Hollywood. With its red-shorted protagonist hurling a sledgehammer at “Big Brother,” it eventually became a sledgehammer in its own right, setting a new standard for future advertisers.
Last Friday, we had our Pepper Group winter outing. Peppers and their significant others (or kids) got together and watched the Chicago Wolves play the Toronto Marlies. We all relaxed and mingled under the giant wooden dome of the Allstate Arena.
It was a perfect match, because just like us, the Wolves are celebrating their 20th anniversary.
Traditional holiday sentimentality or sarcastic good cheer? This year, marketers came down the chimney with a little of each.
2013’s most memorable contenders included a Dad of the Year, a seemingly device-obsessed teenager, hand bell players with a hidden talent and more.
Rebranding. Outgrowing the old site. Improving SEO or analytics. Becoming more mobile- or user-friendly. Differentiating from competitors. Time for a refresh. Companies redesign their websites for many reasons. We applaud when they do it well, and can’t help but wince when redesigns go wrong.
Most companies revamp their site every six months to two years. Here are a few reminders of just how critical it is to get your new design right: