The Spice Report
This month, in our ongoing effort to connect with local businesses that are also celebrating their 20th anniversary, Pepper Group partnered with Mickey Finn’s Brewery in Libertyville. We brought several bottles of their American-Style Amber Ale back to the office, and shared them for “beer :30,” our company-wide 3:30pm Friday beer gathering.
Socmint is an abbreviation for social media intelligence. It refers to intelligence-gathering from social media sites.
According to Marketing Sherpa, nearly two-thirds of B2B marketers say their biggest barrier to success is “a lack of resources in staffing, budgeting or time.” Ever wonder how your marketing budget compares to other B2B companies? Here’s a look at new data from Forrester, eConsultancy and Marketing Sherpa to give you some simple benchmarks.
Since it’s our 20th year in business, we’re marking this special milestone by partnering with other area businesses that are also celebrating their second decade.
A good infographic is like a “Where’s Waldo” hunt. It draws you in and keeps you searching and reading, tempting you with irresistible information. There are many reasons why data visualizations are more compelling than straight information:
This week’s Word of Wisdom is “freemium.” A freemium is a business model that makes the initial item free, but imposes a charge for advanced features.
What should you be looking out for this year?