The Spice Report

Dec 03, 13
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Critiques & Commentary, Insights & Perspective

Rebranding. Outgrowing the old site. Improving SEO or analytics. Becoming more mobile- or user-friendly. Differentiating from competitors. Time for a refresh. Companies redesign their websites for many reasons. We applaud when they do it well, and can’t help but wince when redesigns go wrong.

Most companies revamp their site every six months to two years. Here are a few reminders of just how critical it is to get your new design right:

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