The Spice Report
We copywriters and designers like to think of ourselves as artists.
We sell product, but we do so with the artful placement of visuals and copy, with the tasteful and delicate dropping of copy points, with the masterful balance of color and weight.
But there’s also a science to it.
Amazing effort for a 30-second ad!
According to Gallup, engaged workgroups have been proven to be 16% more profitable. They’re happier too. Who doesn’t want that?
There are many components to increasing engagement, but we’ve found that employee volunteering is one of the highest-impact, lowest-cost efforts you can undertake.
Some Broadway musicals age very well!
The Ajinomoto Group is a global company that has fundamentally changed the way we experience food. It all began with the discovery of umami, the fifth of the five basic tastes (along with sweet, sour, salty and bitter)—also known as the savory component that makes things like soy sauce, aged cheeses and cured meats taste so crave-able and delicious.
The average office worker gets 121 emails every day and sends out 40. That’s a lot of words, a lot of wasted inbox space and, probably, a lot of deleted and never-read emails.
A premier developer of specialty medical devices, Parasol Medical is dedicated to making the lives of clinicians easier and improving patient outcomes throughout the healthcare market. Over the past few years, this dedication has driven them to create new brands and expand their product lines. But as their footprint grew, they struggled to find a way to connect these all back to the corporate brand online.
If you’re using Act-On marketing automation, don’t miss our free lunch and learn user group event coming up on October 11 in Rosemont!