The Spice Report
Behavioral economics is not only incredibly interesting; it provides valuable marketing insights.
Check out these short and powerful past PepperMill articles. Each considers a way we think as human beings, and how we, as marketers, can use these insights to improve our effectiveness. As a bonus, we’ve also pulled together a collection of our all-time favorite books related to behavioral economics.
In this guide:
Need to communicate a complex concept in just seconds? See how we applied this novelty multiplier to create a powerful “ah-ha!” moment.
A few years ago, Huron Legal was launching a revolutionary e-discovery solution that eliminated up to 70% of irrelevant data right from the start. It was a tremendous cost and time savings, but also a difficult solution to explain quickly.
Do you ever wonder what designers are thinking about while designing your logo? Read about what’s on our minds in our new column, Top 5 from the Creative Suite …
How much has B2B marketing changed in the past 50 years?
As you reflect on that, consider that the sales funnel framework was first illustrated in the early 1960s. It was a great concept that has served us well, but in the age of the customer, sellers no longer funnel buyers; the buyers now funnel the sellers.
Forget everything you know about split-level ranches, Colonials, contemporaries, cottages, Georgian revivals, Cape Cods and any other home architectural style. Get ready for a place Max Rockatansky could call home.
This November, Edlong Dairy Technologies returned to the Chicago Section IFT Annual Suppliers’ Night. The company wanted to take advantage of its location at the show by engaging directly with millennials, who are becoming big influencers in the food and beverage industry.
At Pepper Group, we appreciate our great clients who give us the freedom to solve marketing challenges from a fresh perspective.