The Spice Report
After 25 years we’ve learned a lot about marketing. And business. And hair loss, at least for some of us. Here are a couple of things I’ve learned since we founded the Pepper Group.
Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.
On the walls of Pepper Group are our Sharing Scrolls, where employees and visitors sign in and share. We’ve had lots of scrolls, including one asking people to share their best piece of advice.
Here are our 25 favorites:
The Talent Marketing FrameworkTM is the Pepper Group’s unique approach to applying marketing techniques to attract and retain top talent. It helps our clients build a true competitive advantage that drives revenue and profitability.
Coplan + Crane is a personal injury law firm in Oak Park with a great team of experienced attorneys and legal professionals who are devoted to making the world safer by winning for those who have lost.
With an office remodel planned, the company wanted to ensure that their great culture was not only integrated into the new environment, but continually reinforced and communicated to recruits to support growth. Like one of their Paralegals mentioned: “Your vibe attracts your tribe.”
Growing up, I’ve been privileged to travel around the world. I have lived in five very different cities over three continents. I’ve learned that when we expose ourselves to more people, we are better equipped to speak to a variety of audiences. I feel confident that traveling also makes us better at our crafts. It’s made me better at mine!
I saw that Amazon started less than one month before Pepper Group in 1994. Boy, what a little head start can do …
Though Amazon grew a little faster, we’ve been quite successful as well. And as our big anniversary approaches, I’ve been very retrospective. What got Pepper Group to where we are today?
Edlong is the global leader in creating dairy flavors—flavors that mimic the creaminess, richness and taste of cheese, milk, cream and more, even in products that are completely dairy-free. Annually they exhibit at the IFT Expo, one of the food industry’s largest conferences with over 17,000 attendees. This year, Edlong’s theme was Re-Imagining Possibility, and we took that theme to heart, by re-imagining their marketing, too.
Baseball season is here, and as a big Cubs fan, I’m often vegging on my couch watching games (my daughters much prefer The Bachelor or Big Brother. It’s a constant battle, which I usually lose). When watching, I can’t help but think about how the creative team at Pepper Group is sort of like a winning baseball team, without the TV coverage.