The Spice Report
Carpool Karaoke hits Liverpool.
I typically steer away from selecting a PepperMill YouTube video that’s extremely popular, but this month I couldn’t resist. James Corden was filming his Late Late Show in London last month and did a wonderful edition of his Carpool Karaoke with special guest Sir Paul McCartney. It’s a trip down memory lane as the two of them visit Paul’s childhood home, spin around Penny Lane, and give some lucky townsfolk the thrill of a lifetime.
My wife, Lauren, is a big fan of punctuation (yes, we are a family of grammar geeks) and she introduced me to “Eat, Shoots and Leaves” by Lynne Truss.
In the book, Truss bemoans the state of punctuation in the United Kingdom and the United States, mixing in examples, astute comments and humorous barbs.
Would you settle for a website that said, “Here’s the stuff we sell…” with no marketing message?
Of course not.
You want customers to understand why they should buy from you and the value they get from doing business with your company.
But why is it that 70% of the websites we review have the equivalent of, “Here’s the stuff we sell…” when it comes to careers? These pages usually feature some sort of introduction like, “Here are the jobs we have...”
RedMane employees love to solve meaningful problems and create software that improves businesses and lives.
The company was founded with a desire to be different from many big corporate environments. By building a better culture, they knew their employees would be happier, more engaged and deliver the right results for their customers. It would ultimately allow RedMane to build a great team that does outstanding work. It’s been very successful.
Canadian Commander Chris Clarifies Confusion.
How do we keep winning awards? The secret behind doing award-winning work is having great clients that make it possible. So far in 2018, we've won 10 design awards from two competitions. Here’s a detailed look:
At Pepper Group, a lot of what we do is centered around helping our clients attract the right customers. But it’s just as important—and just as fun, for us marketing geeks—to help our clients attract and retain the right employees.
As a copywriter, sometimes my writing flies off my fingers, and is awarded enthusiastic head nods in our agency, from our clients and even their customers or clients. But copy, like art, is subjective. Sometimes the copy flies off my fingers and is met with stone-cold stares, or head scratching, or both. Or, most commonly, nods from one person, head-scratches from another.