The Spice Report
If you’re like me, there just isn’t enough time in the day, so it was exciting to hear that an extra hour had been discovered, and apparently only available to people wearing a Timex watch.
This remarkable breakthrough product solves that age-old time management problem by giving you more of it. See the video here.
(Did you watch it? Great!)
Have some fun with eggs this Easter!
I first ran across this video a few months ago and decided that I could potentially wait to share it until April, due to its Easter relevancy. I say “potentially” because I have a very hard time waiting to share things.
A team of trained business coaches asked Pepper Group to help launch their new business, The Traction Group. We were excited to help them get, well, traction.
Based on recent surveys, nearly every B2B marketer is using some form of content marketing and most of them are planning to further increase the amount of content they create.
While technology gives us the capacity to consume increasing amounts of content, there is a limit on how much people can consume. Content production has exceeded that limit, which means quantity as a strategy no longer works.
Billy Got His Strat Back
Every once in a while, a happy story comes along in the world of Rock. Billy Corgan, frontman for the Smashing Pumpkins, had been missing his beloved yellow Fender Stratocaster since it was stolen at a 1992 concert in Detroit. The theft quickly became a cold case and except for the occasional rumor of its whereabouts, Billy had no reason to expect to ever see it again.
There’s plenty of awful copywriting out there in the world, copy that’s boring, or without any personality, or that’s confusing, or that drones on and on and on and on and on and …
But there’s a secret to writing effective B2B copy. Honestly, it’s not much of a secret, or at least it shouldn't be:
B2B people are people, too.
Year after year, surveys of B2B marketers say that the #1 content marketing challenge is “Producing new content on a consistent basis.” Creating new content is difficult, and as a B2B marketing agency, we understand that challenge. So not only do we help our clients create new content, we help them repurpose it as much as possible.
A thought-provoking yarn about workplace dynamics ...