The Spice Report
The Talent Marketing Framework is a strategic guide to building a stronger talent brand—improving your company’s ability to attract and retain the best talent.
Ciorba Group delivers engineering solutions that add value to communities. They have vast expertise and provide top notch service and results. What they didn’t have—until recently—was a brand identity that truly represented just how good they are. So, they tapped Pepper Group to rebrand the 90+ year-old company and help them stand out from the competition.
Sometimes a client asks us to design a website but “we’ll write the copy.” After all, designing and coding takes expertise, but everyone can write good enough, right? But is good enough, good enough? Great copy attracts search engines, it intrigues, disrupts, and converts prospects into clients. Meanwhile, your website competes with dozens, hundreds, maybe thousands of other websites. Is your copy good enough to compete?
I see what you're feeling.
Learning about someone without them saying a word is a fascinating study. This month’s YouTube video gives some great insights into body language from former FBI agent and body language expert Joe Navarro. With decades of experience, Joe points out some clever ways to observe the people you interact with and know whether they’re being honest with you, as well as ways to connect with them through non-verbal communication.
Following up on last month's Client Spotlight, the winners of the 15th annual Wheeling Auto Center Art Contest are:
April’s jobs report smashed expectations as the unemployment rate fell again to 3.6%. A 50-year low.
Great news, but if you’re an employer, it’s yet another sign that hiring and retaining talent is continuing to get more difficult.
The right place at the right time
After only being on screens for a week, Avengers: End Game is on target to earn more money than most countries do in a year. We can learn a lot from watching these heroes: how to save the world by working together, how to be honorable, how to earn a billion dollars over a weekend, etc. But what can they teach you about marketing? These superheroes can teach us super advertising lessons that might surprise you: