The Spice Report
For a writer, few things are as wonderful as a tagline. In only a few words, a tagline can capture a brand’s essence and compel a consumer to action. While there have been lots of great taglines, nearly every list agrees on which tagline is the all-time best.
Nike’s “Just Do It.”
Artists who purposefully avoid showing off technical skill have just as much validity as those who take a flashier approach.
“If you’re thinking about your customer journey as a funnel, new research suggests you are wrong,” says a new article in Forbes.
Stronger than steel and Kevlar®.
Genetic engineering can be both wildly fascinating and wildly frightening. Researchers have known for a long time that spider silk is one of the strongest substances on earth, but it couldn't easily be manufactured on a mass scale. Sounds like a job for science!
Hitchcock Design Group creates better places to live, work, play, learn and heal. This is the idea the landscape planning and architecture firm wanted to communicate to their audience, but they needed help to achieve this. Pepper Group was in a great position to help, having previously worked with Hitchcock to develop their overall Brand Platform, which included the key strategic marketing messages and positioning for the company.
Did you know that a strong talent brand can help cut your costs per hire in half, reduce turnover rates by 28% and increase profitability by 16%? Your company’s ability to attract the best talent, and keep the best talent, gives you a tremendous competitive advantage.
Identifying and packaging your company’s strengths, and developing and communicating an authentic talent brand message, will deliver true and measurable ROI.