The Spice Report
At Pepper Group, a lot of what we do is centered around helping our clients attract the right customers. But it’s just as important—and just as fun, for us marketing geeks—to help our clients attract and retain the right employees.
As a copywriter, sometimes my writing flies off my fingers, and is awarded enthusiastic head nods in our agency, from our clients and even their customers or clients. But copy, like art, is subjective. Sometimes the copy flies off my fingers and is met with stone-cold stares, or head scratching, or both. Or, most commonly, nods from one person, head-scratches from another.
We recently hosted an Act-On user group event here at Pepper Group where resident expert David Fowler shared insights on preparing and navigating for success with GDPR, and what to do before the May 25 deadline.
What is GDPR? It’s the new General Data Protection Regulation going into effect in the European Union. If you have at least one EU contact within your databases, regardless of where you are located, you need to pay attention to your revised compliance obligations.
Allan, Pepper Group’s new Copy Director, is excited to debut his new PepperMill column.
Selling to Prospects and Fifth Graders
Our client, Envista Forensics, has a savvy marketing team who knows the importance of making the most of every brand touchpoint.
Optimism isn’t just something you’re born with.
There’s a certain magic found in “Man on the Street” interviews that point the spotlight on everyday people from various walks of life. This episode from the folks at SoulPancake attracted me because I truly believe in the power of optimism.
SnapChat meets DIYers
Have you ever wondered how coincidences bring about lifelong friendships?
This great new TED Talk from organizational psychologist Tanya Menon explores how detrimental it can be for us to be creatures of habit and stick within our social comfort zones. The most vibrant connections for opening up new possibilities in our lives tend to come from new connections instead of our family and long-time friends.