The Spice Report
According to the CMI’s 2016 survey, 88% of B2B marketers use content marketing and 75% of them are planning to increase the amount of content they create. It means that getting results is becoming increasingly difficult.
You think you know all about the Internet. But have you seen the very first refrigerator-shaped piece of equipment that made it run? Do you know the first word that was typed on it before it crashed? The new Werner Herzog documentary, Lo and Behold: Reveries of The Connected World, shows you all this and more, and the good and not so good aspects of how the Internet has changed our lives.
Millions of people are playing Pokémon Go, and it’s only a matter of time before B2B marketers find a way to use the game to their advantage. Last week alone, the game was downloaded more than 15 million times.
In today’s B2B marketing and sales environment, generating and nurturing leads is becoming an increasingly important part of the mix. By the time your salesperson gets to that first meeting with a prospect, you’ve done a lot of work to make it happen. But how effectively does your sales presentation support your effort to clinch the deal? If you’re like most companies, it could work a lot harder. Here are 5 reasons to consider upping your presentation game.
Forget speedy cheetahs and peregrine falcons. This camera is so fast, it can capture neurons firing in your brain … and who knows what else.
Super-fast cameras aren’t new. There already was a super-fast “streak camera” that could capture the movement of light.
Today, most people looking to make a purchasing decision go directly to their mobile device, and B2B decision makers are no different. Many businesses have discovered the power that lies within successful mobile applications and their ability to facilitate most tasks at hand.
It’s hard enough to name a dog, but let’s face it, nearly any name will work and the stakes are pretty low. Creating a name for a product, service or company, however, is much more complex. It is linguistic art. It requires experience, creativity and focus. And it has to be supported by great positioning, a quality graphic identity and superior execution.