The Spice Report
The iPhone 4 has four times the processing power of NASA’s Curiosity Mars Rover. A chip in a musical birthday card has more computer power than the Allied Forces had in WW II. It’s statistically certain that we’re in a computer simulation right now.
Graphic Design USA
GDUSA has recognized Pepper Group with three 2016 American Web Design Awards in its annual contest showcasing the power of design to enhance online communications. This year’s contest received more than 1,150 entries, and only a highly-selective 15% of entrants were recognized as winners.
In case you haven’t heard, Budweiser is rebranding itself “America” beer until the November election. That’s right. After you gulp a cold can of patriotism, you can crush it with your hand. America’s enemies, take note.
Now maybe it’s just me, and I’m not a beer drinker. But if it’s illegal to let our flag touch the ground, it should be equally illegal to reduce our country’s name to the side of a beer can.
Could your business use more inbound leads?
To help you get there, here are three great resources courtesy of our marketing automation software partner, Act-On.
We tend to think of technology as something that keeps us connected, moving, tracked or entertained. These surreal, oversized poppies use technology to inspire conversation. Using motion-sensor and air pressure technology, they shade and illuminate the street below when a tram or passerby arrives underneath.
Did you know … The New York Times declared 2016 “The Year of Eggs”? It’s the perfect way to celebrate the 40th anniversary of the American Egg Board, which has been connecting America’s egg farmers with consumers, and communicating the value of the Incredible Edible Egg™, since 1976. Their mission is simple: increase demand for eggs and egg products through research, education and promotion.
Sometimes, to blaze forward, as marketers and as people, we need to put things into perspective. This classic Carl Sagan video, entitled The Pale Blue Dot: A Vision of the Human Future in Space, sums up the significance of everything we do and have ever done, better than anything.
How much has B2B marketing changed in the past 20 years? As you reflect on that, consider that the sales funnel framework was first illustrated in the early 1960s. It was a great concept that has served us well, but in the age of the customer, sellers no longer funnel buyers; the buyers now funnel the sellers.