The Spice Report

Apr 02, 18
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Insights & Perspective

As you scroll through your LinkedIn feed, you’ve no doubt noticed that some user posts contain auto-play videos. These, however, have not been available in sponsored posts—until now.

LinkedIn is finally introducing auto-playing video ads. It’s a move to make LinkedIn more effective at delivering the right content to the right professionals.

George's picture
Apr 02, 18
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client spotlight

For fast turnaround and high-quality custom-printed apparel, plus exceptional customer service, you can’t beat Same Day Tees.

Sure, their products fit well … and when they needed help promoting their move to a new location in Frankfort, IL they wanted a partner that was a perfect fit, too. So, they called Pepper Group.

George's picture
Mar 06, 18
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Fun

As a computer graphics guy, I’m always in awe of realistic motion capture and 3D animation. That said, I also have the utmost respect for the filmmakers who have chosen to go old school and create anthropomorphic creatures in real life to put up on the big screen.

Todd's picture
Mar 06, 18
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client spotlight

You might just spot this vehicle on the road very soon.

Named the “Finnegan Express” after the company’s dog and unofficial mascot, the truck helps customers by providing on-demand transfers of goods in and around the Chicago area—also known as hot shot delivery services.

George's picture
Mar 06, 18
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News

If you are marketing to, or tracking the activity of, anyone in the European Union, regardless of where you are located, you need to be ready for the General Data Protection Regulation, or GDPR.

Here’s a quick summary of what’s in the legislation:

George's picture
Feb 08, 18
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Insights & Perspective

Smart business leaders are using marketing skills to positively influence their talent brand. And with great success.

What is your talent brand? It’s what your talent thinks, feels and shares about your company as a place to work. A strong talent brand can help you reduce cost per hire by 50%, reduce turnover rates by 28%, and increase profitability by 16%, according to LinkedIn and Gallup.

George's picture
Feb 08, 18
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Critiques & Commentary

For the fourth digital ad in a series of five, let’s take a quick look at social media and how companies are using it to stand out. Many times, ads are lost while people scroll through their feeds. Snapchat and Instagram get around this by adding video stories. These stories are short and fun, but require a lot of user attention.

Joseph's picture
Feb 08, 18
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client spotlight

The Metals Service Center Institute (MSCI) is a trade association for companies in the metals value chain—including metals producers, distributors and processors.

College scholarships are a powerful benefit of membership. They are available to the children of employees of MSCI member companies.

George's picture

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