The Spice Report
Year after year, surveys of B2B marketers say that the #1 content marketing challenge is “Producing new content on a consistent basis.” Creating new content is difficult, and as a B2B marketing agency, we understand that challenge. So not only do we help our clients create new content, we help them repurpose it as much as possible.
A thought-provoking yarn about workplace dynamics ...
Managing cables on heavy equipment has been a challenge for as long as there have been cables to manage. Over the years, engineers were forced to develop their own homegrown methods for cable routing because there has never been a good single solution.
How about that Super Bowl?
When I ask people what they thought of the big game, I get the same responses: Boring game … I fell asleep … Worst halftime show in years … Commercials were terrible …
About a hundred years ago, John Wanamaker said, “Half the money I spend on advertising is wasted: the trouble is, I don’t know which half.” That’s not acceptable today. Yet we sometimes still see a lot of waste in digital campaigns.
Here are some examples of where we took over a marketing effort and helped our clients root out inefficiencies, dramatically improving their results.
A Technology Consulting Company
If you think that your digital presence isn’t critical because your buyers are “old-school,” you may want to think again.
Can snow really keep you warm?
Otters and reindeer know what they’re doing in order to stay comfortable in ultra-cold conditions. Inuits developed the same ability hundreds of years ago, but they weren’t born with it. They realized that snow contains a fair amount of air and air makes a good insulator.
It’s early January, which is the best time of the year to make your New Year’s resolutions. You can make them next August, but it sort of defeats the purpose.
There are all sorts of “no-no’s” in marketing copywriting. And I vow to write better, and avoid all of those “no-no’s.” Or, at least, many of them. I promise to: