The Spice Report
Everyone has an opinion about a logo. With the start of a new NFL season I started thinking about the NFL and the cool logos that have been replaced with generic or expected logos. The reasoning behind some of the changes is understandable, but others leave you scratching your head. Some of the classic logos are a little rough around the edges, but that’s what gives them character.
When long-time client, Challenger Lighting, met with us to discuss a new website, it became apparent that this was more than just an update to the site we’d created for them 5 years before.
We soon discovered the need for a deep dive into their target audiences to ensure the newly developed website was both visually appealing and functional, so end-users were both inspired and impressed by Challenger’s work.
When executed well, video delivers tremendous marketing advantages. Here are some fast facts that support the power of video:
Since its inception in 1973, RAGBRAI (The Register’s Annual Great Bicycle Ride Across Iowa) has become an American institution. It is the world’s oldest, longest, and largest organized bike ride and an estimated 20,000 people participate each year as it follows a different route from the western border of Iowa to the Mississippi river.
Often, people are confused about the difference between a typeface and a font.
cleverbridge’s all-in-one global commerce solutions provide their customers with everything they need to increase online revenue. The company’s value proposition is incredibly strong and the offering quite unique, but it is difficult to articulate it all in a clear and concise way.
To meet this challenge we created a powerful video that educates potential customers on the complexities of global digital commerce and effectively demonstrates cleverbridge’s all-in-one solution.
Should you copyright your whitepaper? Can you get a trademark on your brand? Can you patent your unique system? What are the differences?
If you’ve ever wondered about how to protect your intellectual property (IP), here’s a quick overview along with helpful links for more information.
As a designer, I’m always looking for inspiration. Since I have the internet in my pocket and now, on my wrist, I always have resources close by. Here are some of my favorite sites that might also spark your creativity.