Our alliances are the key to our success, and often the success of our clients as well. When our clients need a solution that we don’t provide, we can almost always recommend a great resource.
We helped world-class flavor company Edlong make an impact at their biggest trade show by promoting it in a whole new way.
There are four ways our creative department is like a baseball team. What are they, and how do we help our clients win the Marketing Game?
Summer is a good time to sit outside with a good book. How about one that might help you navigate business with a little extra wisdom?
It’s the summer version of Bookshelf Roulette! This is where I pick a few books and identify in 60 seconds or less something that I think is worth sharing. Any of these whet your appetite?
To conquer fear and worry, keep busy!
—Dale Carnegie’s Scrapbook, edited by Dorothy Carnegie
I’ve taken the position that there is no harder task for adults than changing our behavior. We are geniuses at coming up with reasons to avoid change. We make excuses. We rationalize. We harbor beliefs that trigger all manner of denial and resistance. As a result, we continually fail at becoming the person we want to be.
—Triggers, by Marshall Goldsmith
Many of the retiring CEOs reflect in hindsight that cultural change was by far the hardest and yet the most impactful change they had instilled in the business. They frequently wish they had placed more attention on the culture earlier.
—The CEO Next Door, by Elena L. Botelho and Kim R. Powell (buy this for your favorite CEO)
Principle 5: Obey your instincts.
Don’t just trust your instincts—obey them. Your radar screen works perfectly. It’s the operator who is in question. An intelligence agent is sending you messages every day, all day. Tune in. Pay attention. Share these thoughts with others. What we label as illusion is the scent of something real coming close.
—Fierce Conversations, by Susan Scott
Life’s Great Mystery
One of life’s great mysteries is how the boy who wasn’t good enough to marry your daughter can be the father of the smartest grandchild in the world.
—All About Them, by Bruce Turkel
See if you can pick one of these as your Business Book of the Summer.
“Time flies like an arrow. Fruit flies like a banana.”
“Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it’s a fatal mistake, which, at least, others can learn from.”
Ciorba Group delivers engineering solutions that add value to communities.
They have vast expertise and provide top notch service and results. What they didn’t have—until recently—was a brand identity that truly represented just how good they are. So, they tapped Pepper Group to rebrand the 90+ year-old company and help them stand out from the competition.
Pepper Group conducted extensive research in the form of discovery sessions with the client and interviews with customers and employees. We also evaluated competitors’ messaging and graphic identities. With this knowledge, we went to work crafting a new brand platform including a brand promise, pillars, core values and mission statement.
Over the next few months, we partnered closely with Ciorba Group on all aspects of the rebrand. This included the development of a new logo and graphic identity, as well as marketing materials like proposal and report covers, project cut sheets, resumes and letterhead. To bring the new brand identity to life in a big way, Pepper Group developed office signage and décor including high-impact lobby designs, core values posters and a mission statement decal. The bold new identity and signage were dramatically unveiled to the employees on May 1 and received an enthusiastic response.
Pepper Group continues to partner with Ciorba Group on bringing their new brand to life with additional collateral and office décor projects currently in the works. To learn more about Ciorba Group, visit ciorba.com.