PepperMill May 2016
Lately, I’ve been talking a lot about the power of newsletters. Whether they are for external purposes or employees, newsletters can be a great tool to keep your audience informed and excited about what you’re doing.
In particular, I like employee newsletters. They put an end to “we’re always the last to know” comments. Besides, why wouldn’t you want to pump up the troops, make them laugh and make them proud?
They’re one of the best ways to engage employees and their support team at home. If you don’t have one, please consider starting one. While it’s certainly cheaper to send out an email newsletter, a hard copy mailed to the home is preferred. If your team is informed about what’s happening, it builds confidence and relieves fears. As leaders, we’re inclined to “think” we have all the bases covered, but we have to “share” that info with the whole organization on a regular basis.
I recently put together 30 different topics that might be included in an employee newsletter:
Lead Article (CEO or President)
HR – Benefits, Wellness, Financial Tips, etc.
Awards & Achievements (employee/company)
Employee Anniversaries, Birthdays & Milestones
What I Learned (brief review of seminar, conference, trade show)
Welcome New Employees
Thank a Colleague
Family Pet Profile
Community Service Projects
Photo Gallery (business or employee)
Client Testimonials & Kudos
Online Apps and Sites to (business and personal)
Cultural Review (movie, restaurant, museum, etc.)
Coming Soon / Save-the-Date
Joke or Comic Strip
Fun Facts / Trivia (general or industry)
One of my new favorites (outfacing to prospects, clients and influencers) is from Tony Lenhart. While it’s not a company-sanctioned newsletter, it’s especially cool as Tony knew he could increase his own book of business if he put just a little extra time into a great tool. That’s initiative!
He’s a sales guru and a drummer, so he named it Sales Drummer. Tony likes to go deep with his passion for music (personal brand) and the fine art of sales (professional brand). Sections are titled: Sales Beat, Down Beat and Off Beat. As a relatively new father, his perspectives on that role are especially fun to hear.
If you’d like to see what he’s up to, please email him and he’ll put you on the list. I promise, you’ll dig it.
The older I get, the more I see communication as a key to success in all facets of life. But it takes effort, so go forth and share!
“The only normal people are the ones you don’t know very well.”
“He who asks is a fool for five minutes, but he who does not ask remains a fool forever.”
Assurance Makes Insurance Fun—One Selfie at a Time
Insurance is a serious topic, and Assurance works hard to make it a bit more … fun. Wait, what?!? Recently, the company decided to show how employees take its one-of-a-kind service model to heart. Assurance asked employees to submit selfie videos, explaining how their new tagline, Minimize risk. Maximize health.®, brings purpose to individual roles every day. The team answered. More than 90% of employees submitted videos, shot everywhere from the office to the ski slopes!
Pepper Group used this footage to create two new videos to tell the story. The first, for internal use, featured a playful, interactive tone. The finished video helped Assurance kick off its new annual theme at this year’s annual meeting in January.
Pepper Group helped Assurance leverage the impact of the videos further by creating an external promotional video to be shared on their website, in key areas of their offices, at events and with prospective clients. This video shows both the professionalism the company brings to the table and the joy they have in doing it. The selfies showcase the company’s client-focused efforts, and reinforce the value, safety and savings each employee provides. This interactive tool complements their current outreach with a unique message and approach. Watch it here to see how Pepper Group helped Assurance leverage its internal expertise to start the conversation with new clients.
Could your business use more inbound leads?
To help you get there, here are three great resources courtesy of our marketing automation software partner, Act-On.
- Inbound Marketing 101 eBook: Do you want to draw the attention of customers and prospects and provide them a reason to come to you? Create a winning inbound marketing strategy that will pull people into a relationship with your brand rather than pushing your message onto them. Download the ebook.
- Chicago Marketing Masters Meetup Group: The road marketers face is long, and the challenges many. Find a way forward with the help of friends, here in this user group. Learn and share best practices, get new ideas and attend events with fellow marketers and compelling guest speakers—moderated by Pepper Group. Join the group on LinkedIn.
- Complimentary Half-Day Marketing Workshop: Join us on May 10 at the JW Marriott in Chicago for this hands-on event with strategies to attract, nurture and retain more high-value customers. Whether you currently use Act-On or you’re interested in learning more about marketing automation, I encourage you or someone from your team to attend this free event. Learn more and register here.
I hope you will take advantage of one or more of these free resources. Want to talk about how Pepper Group can help you improve your inbound marketing results? Send me an email at firstname.lastname@example.org.
We tend to think of technology as something that keeps us connected, moving, tracked or entertained. These surreal, oversized poppies use technology to inspire conversation. Using motion-sensor and air pressure technology, they shade and illuminate the street below when a tram or passerby arrives underneath.
The installation is called Warde, and appeared in Jerusalem’s Valero Square in 2014. The idea was “not to fight the chaos but instead try and lighten up the urban space,” according to the builder, HQ Architects.
It’s a reminder that technology can also bring people closer together, in the most unexpected places.