PepperMill October 2016
Did you think I could go on without commenting on our Cubbies? As you read this, the playoffs will be underway. I was talking with my brother the other day, poor guy lives in Florida, and he wanted to know how Chicago was reacting to the Cubs’ dominance in the regular season. And how are we coping with the stress of being the overwhelming favorites in the post season?
I’m not sure how everyone else feels, but I choose to be optimistic and curious. I so want to witness what will happen to the city if they are finally the World Series champs. I’d like to see the millions of fans, some of whom have weathered 60, 70, 80, even 90 years of hope not have to “wait until next year.” My mom’s one of them. I think of her getting to see the Cubs finally cash the ticket as being a culmination going back to when she was just a girl and listened to radio broadcasts with her grandfather at his farm in McHenry.
Even more than that, this team deserves to do it on their own merit. They are not intimidated in the least by what hasn’t happened in over 100 years. As manager and culture guru Joe Maddon says, “Don’t let the pressure exceed the pleasure.” They have understood the power of focusing on the team over individual accolades. The players on this team, even the veterans, are coachable and willing to modify their behaviors and attitudes as much as their techniques. Their trust in each other is evident, possibly even surpassing the Pittsburg Pirates “We are Family” teams of the 70s.
There is an excellent series running in the Chicago Tribune where team members, broadcasters and journalists share their favorite moments from the season. When you see one recounted every day, you are reminded of just how special this season has been. Even though every perspective in the series is that of a professional, you still “feel the fan” in them.
While the Cubs will finish with over 100 wins—the only team to do so this year—we take nothing for granted. All the teams that make the playoffs are tough competitors. Momentum can be generated at any time. Players have off-days and miracle moments. Anything can happen. Don’t count your chickens. This won’t be easy.
Or, are they just that good?
“Bartender? Barkeep? I've got the first round.”
—Joe Maddon upon being named the Cubs’ manager
“You have to have a little bit of crazy to be successful. I want crazy in the clubhouse every day. You need to be crazy to be great. I love crazy. I tell my players that all the time.”
Healthy cultural communication is critical for success—and for the past three months, I have written articles on Pepper Group’s eight core values. Speaking as a millennial, we highly value the type of culture we are part of, and we love having the ability to collaborate on an efficient team.
The Strength of the Wolf is in the Pack is our fourth core value, and one of my favorites.
I grew up in Raleigh, North Carolina—home of the Krispy Kreme doughnut. In advance of your thank you email—you are welcome! The team I grew up cheering for hailed from Chapel Hill, also known as Tar Heel Country. Some of you may be familiar with that beautiful shade of blue, maybe even Michael Jordan’s famous last shot to win the title in ‘82. (That’s a smooth rhyme.) Yes, those Tar Heels.
As I grew older and began to make decisions for myself, I realized my heart knew its home, Raleigh, also known as Wolfpack territory. North Carolina State University, home of the Wolfpack, caught my eye—and my stomach. The barbecue just tastes better in Raleigh. The idea of a wolf pack seemed like a pretty incredible thing, and I wanted a part of it.
What is a pack, anyway? I found a few definitions on Merriam-Webster’s website:
1. A bundle arranged for convenience in carrying, especially on the back
2. A set of persons with a common interest
3. A group of domesticated animals trained to hunt or run together
If I had my own dictionary (it wouldn’t be very long, my vocabulary is small—don’t judge), I would merge all of those definitions into this one: A bundle of persons running together toward a common interest.
It’s special being a part of something greater than yourself. A deep calling within you wants security, accountability, community and belonging. At Pepper Group, The Strength of the Wolf is in the Pack. We are all running after the same goal—fulfillment and success for our clients and ourselves.
I think you and I want to be a part of something greater than ourselves. Community is powerful, and I hope you can tap into that within your workplace. If so, you are on to something extraordinary.
For more than five decades, Graphic Design USA has sponsored competitions to spotlight areas of excellence and opportunity for creative professionals. It honors outstanding work of all kinds and across all media. This year they recognized Pepper Group with 11 2016 American Graphic Design Awards! About 10,000 entries were submitted; a very highly selective 15 percent were recognized with Certificates of Excellence.
Pepper Group was commended for the design of:
blueStone Staffing Solutions—Corporate Brochure
Cintas—“The Power of the Uniform” Video Brochure
Follett School Solutions—“Back to School” Campaign
MTC Performance—Company Website
NVISIA—25th Anniversary Invitation
Pepper Group—“Have a Field Day” Direct Mailer
Sebold Capital Wealth Management—Business Owner Invitation
Single Path—“Guide for Superintendents” Direct Mailer
Swift Prepaid Solutions—Overview Video
Vegetable Juices—“A Natural Evolution” Brochure
This national online competition celebrates the power of well-designed websites and online communications to attract audiences, disseminate ideas and information, generate response and promote products, services and ideas.
Thank you to these and all our clients for allowing us to do such creative work!
If you want to capture attention, try a Pepper Group Novelty Multiplier.
How did one of our clients recently achieve a 60% increase in qualified trade show leads from the year before, with a less desirable location? Because they had something so novel and cool that people couldn’t help but check it out.
This Novelty Multiplier offered show visitors the chance to win a trip to outer space—seriously! Supplemented by creative on-site advertising and handouts, booth visitors had a chance to open a safe and win $200,000—enough to buy a ticket on Virgin Galactic. It was a highly creative approach that also perfectly supported the campaign line “See Things Differently.”
How did we do it? Because of the long odds, an insurance company insured against someone winning at a tiny fraction of the cost of the ultimate prize. This provided huge impact with a small investment.
This is just one of dozens of creative tactics we can implement to help you win. Want to generate more qualified leads? Let’s talk!