Educational Services Provider Rebranding—Follett

Educational Services Provider Rebranding—Follett

A familiar name in school libraries, Follett offers integrated content, technology and services that extend across the school and beyond. We rebranded this 140-year business, developing the umbrella theme “Empower educators. Inspire learning.™” Then we expanded it to show how Follett solutions empower and inspire everyone Follett touches—administrators, teachers, librarians, students, parents and others. We provided the strategic and creative muscle behind an advertising campaign, company brochure, sales material, internal communications and trade show material, complete with t-shirts that support the theme.

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