Vacuum Excavator Launch: Website Design and Multimedia Campaign: TRUVAC
Vacuum Excavator Launch: Website Design and Multimedia Campaign: TRUVAC
When Vactor® Manufacturing, Inc., decided to step out of their comfort zone and launch a new brand focused solely on vacuum excavators, they called Pepper Group. We dug deep into their market, and the growing Safe Digging movement in order to develop printed materials and a strategic digital campaign which included social posts, blog articles and email. We created a brash, no-nonsense voice that connected with their audience and provided instant credibility for the new TRUVAC® brand.
![TRUVAC_webcopy_GIF](https://www.peppergroup.com/wp-content/uploads/2020/02/TRUVAC_webcopy_GIF.gif)
![TRUVAC_Linkedin](https://www.peppergroup.com/wp-content/uploads/2020/02/TRUVAC_Linkedin-scaled.jpg)
![TRUVAC_SocialPost](https://www.peppergroup.com/wp-content/uploads/2020/02/TRUVAC_SocialPost.jpg)
![TRUVAC_newsletter](https://www.peppergroup.com/wp-content/uploads/2020/02/TRUVAC_newsletter.jpg)
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