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How to Avoid the Knowledge Curse

How to Avoid the Knowledge Curse

Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else. Jargon and slang. Background info. This can be a particular problem with a B2B company, where a prospect can put down a marketing piece without understanding a word of what they just read.

Tim
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How Anchoring Impacts Marketing

How Anchoring Impacts Marketing

Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model, negotiating tactics, budgeting forecasts and more. Learn more about anchoring and how it can impact your marketing strategies by downloading Four Ways that Anchoring Impacts Marketing & Sales.

Tim
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My Essential Marketing Tips, Part 8

My Essential Marketing Tips, Part 8

In honor of our the recent 25th anniversary of Pepper Group, I’ve been posting marketing tips every month. Here are two more things I’ve learned since founding Pepper Group.

Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.

Show, Don’t Tell

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Open for Business

Open for Business

For almost all of our 25 years we’ve been sending out our PepperMill newsletter. During that time there have been plenty of ups and downs, but never before have we experienced a pandemic. Seems like all bets are off on “normal.”

I’m happy to say that the Pepper team was able to easily transition from office to home. While we love the camaraderie of the office, we are nearly as efficient at home. I doubt if our clients could even tell when we switched over. For this we are very thankful.

Tim
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Let Your Personality Shine

Let Your Personality Shine

A few months ago, Pepper Group turned 25 years old. I looked back and created a list of the most important things I have learned about marketing. I’m delighted to share those tips with you.

Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.

Tim
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25 Pieces of Marketing Advice

25 Pieces of Marketing Advice

Throughout the year Tim will be posting more of his top 25 pieces of marketing advice.

A few months ago Pepper Group turned 25 years old. I looked back and created a list of the most important things I have learned about marketing. I’m delighted to share those tips with you.

Tim

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