Kensing
Purely Effective Marketing
How we launched a new brand and made it #1
INDUSTRY Manufacturing & Distribution
SERVICES
The Challenge
A private equity firm had acquired a manufacturing facility from a large, global enterprise with an established portfolio of products. In February of 2021, they completed an exhaustive agency search to find a partner that could accomplish a nearly impossible task. They needed to stand up a new entity despite having no name nor marketing staff, and they wanted to launch within four months.
Projects
- Market Research and Messaging Foundation
- Go-to-Market Strategy and Crawl-Walk-Run Tactical Plan
- Company and Product Naming
- Logo, Graphic Identity and Business Cards
- New Website With Customer Portal
- Customer Launch Communications and Inbound Contact Routing
- Culture Messaging, Including Core Values Workshops
- Internal Employee Communications and Town Hall Support
- Building Signage and External Murals
- Facility Interior Décor and Culture Graphics
- Paid and Organic Social Media Strategy Management
- Search Engine Marketing and SEO
- Trade Advertising and Sponsorships
- Job Postings and Recruiting Support
- Press Releases and Media Outreach
- Sales Materials, Including Brochures, Sell Sheets and PPT Decks
- Company and Product Videos and Animations
- Email Campaigns, Thought Leadership and Announcements
- Digital Marketing and Lead Generation
- Complete Trade Show Support for Domestic and International Shows
4 Months
Messaging, branding, sales materials, website and launch activities were 100% ready in 4 months
#1
In about three years, Kensing went from a carve-out manufacturing facility to the #1 global manufacturer of plant-based vitamin E and phytosterols
~16,000
Kensing has over 16,000 annual web page views from more than 6,000 unique visitors
The Solution
Pepper Group went all-in. Backed by comprehensive research and interviews with industry experts, we first developed the name “Kensing,” inspired by the site’s founding location on Kensington Avenue. We then built on that name, inside and out, while simultaneously developing a detailed new messaging platform, go-to-market strategy and service-offering reorganization.
Over the next few months, we crafted the graphic identity. That included giving their location a facelift, from painting the building exterior to lining the halls with new signage, and launching a website along with an in-depth customer portal. These helped establish the company’s culture and foundation.
The launch was a great success. We continued building out their brand, creating sales materials, developing a trade show booth and materials, writing press releases and more.
We created materials to support three global acquisitions.
We supported 15 trade shows in three years, including a large video screen back wall.
Among the vast array of services, we established their social and digital presence. We backed our digital advertising and social media efforts with detailed analytics, SEO and lead-generation campaigns with supporting data.
Today, Kensing is the largest global manufacturer of plant-based vitamin E and phytosterols. With our assistance, they continue to grow, including new global acquisitions and added products.
34%
Organic search traffic has shown an annual 34% growth through SEO optimization
5.81% CTR
Highly targeted search ads generate an average of 5.81% CTR
Key Results
- Messaging, branding, sales materials, website and launch activities 100% ready in 4 months.
- In slightly more than three years, Kensing went from a carve-out manufacturing facility to being the largest global manufacturer of plant-based vitamin E and phytosterols.
- The firm generated 805 total trade show leads in one year.
- The website generated 16,000 annual views from 6,000 unique visitors.
- SEO efforts increased organic search traffic by 34% annually.
- Highly targeted search ads generate an average 5.81% CTR.
- Detailed scientific proof points have been developed and integrated into more than 50 sales sheets.
- LinkedIn followers have increased by 300% in the past year due to focused efforts.
I want to thank the Pepper Team for their incredible work, including the countless hours of collaboration, reworks and research to bring our crazy ideas to life. They have delivered everything with an incredible attitude and quick turnaround time. It has been an absolute joy working with them.
—Manal Sarris | Global Marketing Director
