Coplan + Crane
Coplan + Crane, a personal injury law firm outside Chicago, previously worked with an agency to develop their core values and mission statement; and the results had been uneven. When they decided to upgrade their office space, they had the opportunity to bring in a fresh, expert approach to strengthen their talent marketing. We started with an in-person discovery workshop and then redeveloped everything from their elevator pitch to their brand personality, and included their careers web page, office signage, a welcome kit for new employees and a welcome screen for their lobby. Coplan + Crane now has talent marketing that feels as fresh and comfortable as their redesigned office space.