When Edlong, the authority on dairy flavor technologies, entered its centennial year, we devised a plan to celebrate their 100 years of innovation. We launched a microsite, 100flavorfulyears.com, that’s full of innovative, fresh, snackable content that helps product developers solve difficult challenges. It features our 100th anniversary logo, with the anticipatory tagline “Just 100. Just Dairy. Just wait.” We announced the site launch with a series of emails, and an online and print ad campaign.