Huron Legal

  • Huron Legal
  • Huron e-discovery
  • See things differently
  • Huron red glasses
  • Huron hidden message
  • Huron direct mailer
  • Huron hidden animals book
  • Huron sales tool

Project Description: 

Huron Legal developed a revolutionary e-discovery solution that eliminates up to 70% of irrelevant data right from the start. We spread the word to C-level legal executives by ratcheting up the “wow” factor. First, we established a theme about “seeing things differently.” Next, we sent them red reveal glasses that magically made irrelevant data disappear when they watched our video. In two weeks, Huron scheduled 45 meetings. The theme also supported a follow-up mailer coffee-table book, t-shirt messaging and strategically-colored M&M's that were used in employee lounges and sales presentations. For a trade show, we offered the ultimate chance to “see things differently”—a trip aboard Virgin Galactic. The promotion resulted in more than a 60% increase in booth traffic over the previous year.

 3M
Brand Messaging & Design
3M statistics
 TmaxSoft
Global Launch
TmaxSoft
 RedMane
Website & Marketing Materials
 Envista Forensics
Advertising & Marketing Materials
Envista Forensics
 Challenger Lighting
Website & Marketing Materials
Challenger Lighting
 Probat
Video & Trade Show
 MTC
Website & Marketing Materials
MTC
 Omron
Videos & Marketing Materials
 BlueStone
Sales Collateral
Bluestone
 North American
Sales Collateral
North American
 Swift Prepaid Solutions
Website, Video & Marketing Materials
Swift Payment Solutions
 Thermal Care
Advertising
Thermal Care
 Cintas
Direct Mail
Cintas
 Single Path
Marketing Support & Content Creation
 Advanced Resources
Videos & Digital Marketing
Advanced Resources
 TDI
Trade Show Support & Marketing Materials
TDI Mailer
 Dura-bar
Advertising & Brand Messaging
 Follett Lightbox
Brand Launch & Direct Mail
 Transilwrap
Direct Mail
Transilwrap
 Olds Products Company
Trade Show Support & Marketing Materials
 CSC
Direct Mail & Sales Support
 House of Speed
Advertising & Marketing Materials
House of Speed
 Infogix
Sales Support
Infogix sales tool
 Sogeti
Trade Show Support
Sogeti twister
 Follett
Branding & Marketing Materials
Follet branding
 Huron Legal
Product Launch
 Creative Dining Services
Website/Mobile App
Creative Dining hospitalty
 Vegetable Juices, Inc.
Advertising & Marketing Materials
Vegetable Juices clean label
 SSAB
Product Lanuch
SSAB Promo video
 Navistar
HR Support
Navistar microsite
 Follett Software
Video & Sales Support
 Meyer
Website & Marketing Materials
 MSCI
Direct Mail
MSCI Mountains
 The Vaya Group
Direct Mail
 Domino
Sales Support
 AAGI
Website/Mobile App
 Assurance
Branding
Assurance Happiness = video
 Edlong
Branding
Edlong magazine ads