The Metals Service Center Institute wanted to generate leads for its premier Metals Activity Reports. So we created a solution with an edge. Our simple, strategic direct mail piece featured a teaser that said “make sharper decisions.” Inside, select recipients found an elegant metal letter opener embossed with the MSCI logo, and an offer to receive $10,000 of reports for free. Brief copy sold the significant value of the reports. Recipients are taking a shine to our offer.