5555555555

Portfolio

Gerber Collision & Glass

Gerber Collision & Glass

The Challenge

The auto collision repair industry is suffering from a talent shortage—there just aren’t enough experienced and new technicians, estimators and other professionals to go around. They’re truly in a talent war, where companies are competing fiercely for great employees, and having to “sell themselves” more than ever in a crowded industry where employees know they’re in demand.

The Solution

Gerber understands the importance of a strong talent brand in attracting the best team members, so they smartly started with a Talent Brand Platform. Applying our proven research and strategy development processes, we began with the foundation: identifying what really makes Gerber a special place to work, and helping to communicate that in a way that would stand out to potential team members. We took 50 pages of research and insights and articulated one key thought, or theme, that would guide our campaign: “Our People Drive Us.”

From there, we brought that message to life through a variety of integrated tactics, all designed to inspire potential team members to take the next step in their careers and contact the Gerber HR team. We built a microsite specifically dedicated to conveying Gerber’s distinct difference as an employer. It’s the central hub for other key campaign elements, including a series of powerful videos in which Gerber team members share their perspectives on working for the company, and a unique tool that allows technicians to see their improved earnings potential with Gerber. Pepper Group also managed a robust digital advertising campaign leveraging social media and online display ads to drive interested applicants to the site. And to support the campaign outside the digital realm, we created a compelling and concise recruiting brochure for use at career fairs and other events.

Gerber_Image5
Gerber_Image1
The Result

Results are encouraging, as we work to drive potential team members to contact an HR representative or, ideally, apply to join Gerber’s one-of-a-kind team!

Gerber_Image2
Gerber_Image4

Welcome to Pepper Group’s business propulsion laboratories.