How We Do It

Out of the office, George is an expert on Fox River boating and Greek olive oil. During business hours, he uses his 20 years of marketing and business planning experience to deliver strategic, effective, results-driven programs for Pepper Group clients. He is also a member of the DePaul University Marketing Advisory Council, a mentor to high-growth startups, Past President of the Chicago AMA and a Chicago Booth School of Business MBA. George’s scribbles are legendary, on whiteboards and paper. They’re always genius marketing ideas—the trick is deciphering them!

Our copy guru, Allan, is passionate about writing. He has been crafting advertising concepts longer than he cares to admit. If he isn’t simmering a mouth-watering concoction of words and ideas for our clients to feast on—whether for a website, brochure, online or print campaign, trade show booth, video or anything else—you might find him writing novels, post-it notes, and even grocery lists. (Did we mention that Allan is also a pretty good chef, and a children’s book author?)

When you see hundreds of jars of mints, custom-printed yarmulkes, boxes of caramels and beautiful paper samples, you know you’re at Lynn’s desk. But finding the lowest prices for our clients and fulfilling odd requests is only part of her job. Lynn can do anything, whether it’s working in InDesign, Dreamweaver, sending out email blasts, handling invoices and purchase orders or keeping everything running smoothly. And did we mention she keeps us all in line with her eagle-eye proofreading skills?

Nice guys really do finish first. Tim’s all the proof you need. His roots go back to the printing industry, but in 1994 he set out on his own as a marketer and founded Pepper Group. Over the past 26 years, he’s built an award-winning agency that serves a broad variety of B2B businesses, from local manufacturers and trade organizations to Fortune 500 companies. Tim loves to tell stories. If you have time, ask him what it’s like when your hike is intercepted by a grizzly bear. Apparently, even the bear could tell a nice guy when he saw one.

Some designers start with a color palette or a font. Joe begins by doing his homework. He excels at research and understanding technical information that gives added dimension to his designs. He also challenges himself to build on what’s been done before for a client, and come up with something new yet true to the brand. When he’s not biking, boating or wakeboarding, you may catch this Green Bay Packers stockholder (ask him about his certificate) watching rally or Formula One racing.

When we call Amanda “certifiable,” we mean that as a compliment. Amanda is certified in Google Analytics, Google Ads, and she’s also a “latte art certified” barista. Amanda joined Pepper Group days after graduating college, left, worked for a number of marketing organizations, lived in Portugal, Canada, Ireland and Hawaii, and came back to us. We’re glad she did. Because not only does Amanda tap into her certifiably impressive credentials when creating marketing strategies for our clients, but her latte certification means she makes a mean cup of java during late night work sessions.

Jen is a planner. You can see it in her immaculately prepared timelines and marketing strategies, and how she interprets analytical data into action plans. It’s also evident in her carefully planned vacations, which are always jampacked with daily and detailed morning-to-night itineraries. Jen’s organizational and left-brain acumen makes her an extremely valuable part of the Pepper team, managing projects, and both identifying and solving problems. It also means she is a permanent member of our office party planning committee.

If you counted up all the frozen Yoplaits that Cindy enjoys every day, you’d have … a lot of yogurt. Cindy develops the creative strategy for our clients and leads the creative team in the execution of marketing initiatives. A loyal reader of The New York Times, she also enjoys gardening and can tell you stories about Frank Perdue and his black notebook. Those pictures she draws in notebooks at client meetings? They’re not just doodles. They’re the start of the next big idea for our clients.

Some people always have something beautiful on their screen, while the rest of us have words and numbers. Brian’s the first type. He’s always designing something that’s visually and strategically stunning. He especially enjoys working on printed pieces and the challenges of the online environment. The only things he likes more than creating award-winning work for clients? Sweet tea and hush puppies, favorites from his North Carolinian roots.

Make no mistake. Todd proves there’s a direct correlation between being a master of all things audio, video and the web and wearing shorts most of the year and socks without shoes. Our own Steven Spielberg, Todd can take hours of video footage and whittle them down into a powerful video, stage a gala event that runs perfectly, create incredible animations and more. And as new technologies emerge, he’s right on top of them for our clients. If you ever feel like talking about bicycling, Todd’s your man.

Our financial superhero, Pepper Group’s Co-Founder, understands all those things the rest of us find daunting. Lightning-sharp with a calculator (who knows … maybe she doesn’t even use one), she keeps our business on track by handling forecasting, budgets, billing and everything else that requires numbers. She is also a published author. A letter she wrote to her family from summer camp has been published in a compilation called, P.S. I Still Hate it Here: More Kids’ Letters from Camp.

Dee has lived in Korea, Vietnam, the UK, and Denmark—but we’re fortunate she’s decided to settle in Chicago. Our resident world traveler brings an international flair to our offices thanks to her many global adventures and worldly graphic design skills. With degrees and work experiences stretching across Asia and Europe, the only thing that flies more than Dee’s fingers across her Mac keyboard, is Dee herself.

Although he shines in front of a computer brainstorming marketing opportunities for clients, Caleb is most at home in the great outdoors. Indoors, Caleb enjoys building long-term relationships—both his own with clients, and between consumers and brands. But when Tucson-based Caleb isn’t mapping customer journeys, you’ll probably find him outside on his own journey, biking 30 miles or hiking 10 miles up a rugged mountain pass.