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  • The Best Books on Consumer Behavior
    How can marketers take advantage of the psychology of persuasion? What are decision traps? How do you sell “the invisible?” Those are just some of the valuable topics that...
  • Infographic and Report Design—Banking Attitudes: BAI
    Nonprofit organization BAI provides actionable insights and research that help financial organizations make smarter, forward-thinking decisions. Recently, they completed a multi-year survey to determine how consumer behaviors differ by...
  • Why Tim Will Be Hiking
    A bear gets to skip winter. What’s up with that? Not only am I jealous, but so are most of his fellow forest friends. It’s baffled me for years.
  • cannabis website design-Green Meadows
    Cannabis Website Design: Green Meadows
    The descendants of General George S. Patton began to realize the immense benefits of cannabis in helping veterans and their families cope with PTSD, social isolation and pain-related issues.
  • This Behavioral Insight Can Keep You From Losing Sales
    Learn about how behavioral insight can keep you from losing sales by downloading our newest white paper.
  • Americans with Disabilities Act
    Accessable Website
    Sometimes we take for granted that we can access so much information from the Internet. But what about people with disabilities? If you can’t see, can’t hear?
  • Social Media Campaign: MSCI’s Build Now
    The American Society of Civil Engineers (ASCE) gives U.S. Infrastructure a grade of D+ for being “mostly below standard” and at “strong risk of failure.” Improvements will provide strong...
  • Yes, You Can Sell $1 For More than a...
    Learn about thinking forward and reasoning backwards by downloading our newest white paper.
  • How a Deck of Cards can be Arranged
    If you’re a very curious person, you might be wildly happy attending classes, reading books, watching videos, attending events, etc. If you’re a very, very curious person, this could...
  • The 6 Principles for Making Your Message Sticky
    From jokes to urban legends, somethings just stick with us. But what makes something stick, and something else entirely forgettable? For marketers, stickiness is critically important so their target...
  • 6 Keys to Creating a Great Name for Your...
    It can be hard enough to name a dog. But naming a new product, service or company? Now that's hard. It requires experience, creativity and a lot of thought....
  • Technetics Group Website Case Study
    Technetics Group
    From the center of a nuclear reactor pressure vessel to the deepest recesses of a 250-ton jet soaring across the sky, Technetics Group provides highly engineered solutions to withstand...
  • Pepper Partner of the Month: The Traction Group
    We’ve had the pleasure to work with The Traction Group for several years. It’s a team of five ultra-experienced business coaches. They are each individuals, as far as experience...
  • Client Spotlight: Pepper Group
    Pepper Group helps clients out-market their competition. We create exponential results by combining strategic branding and creative with advanced digital science. In short, we move people.
  • How Game Theory Drives Better Outcomes
    Typically, marketing communications are targeted at prospective and current customers. Targeting prospective and current employees is also legitimate.
  • The Status Quo Trap & How to Escape It
    For most of us, change is uncomfortable. It’s called the Status Quo Trap, and it refers to how most of us have a strong bias towards keeping things the...
  • Partner of the Month—Meltzer, Purtill & Stelle, LLC
    Tim first met Mark Raymond nearly 20 years ago and enjoyed his initial conversation very much—and every conversation since. Mark is a family man, loves his hideaway on Green...
  • Client Spotlight: Illinois Blower
    When you manufacture the highest quality, custom industrial fans and blowers, you need the highest quality website with powerful messaging to back up your brand. As their old site...
  • Client Spotlight: Metals Service Center Institute (MSCI)
    The Metals Service Center Institute (MSCI) is the broadest-based, not-for-profit trade association serving the industrial metals industry. With over 100 years of knowledge and thought leadership, MSCI provides its...
  • How to Avoid the Knowledge Curse
    Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone...
  • Partner of the Month—DSP Insurance Services
    Does your prized exotic car need insurance? Is your grandmother’s wedding ring sitting in a drawer and you have meant to get it covered for years? What about that...
  • Rockfon
    To many, ceilings may seem like just a required element of a room, what Rockfon strives to show is that they are so much more than that. In fact,...
  • Reed Construction
    Reed, who builds, designs and engineers commercial buildings, had recently completed some projects in the cannabis market and were looking to expand.
  • Verdara Technologies
    Cannabis is one of the most specialized industries anywhere, and when an engineering and fabrication company identified an opportunity to apply its expertise towards supplying specialized equipment for hemp...
  • Parasol Medical
    A premier developer of specialty medical devices, Parasol Medical is dedicated to making the lives of clinicians easier and improving patient outcomes throughout the healthcare market. Over the past...
  • Image Industries
    Managing cables on heavy equipment has been a challenge for as long as there have been cables to manage. Over the years, engineers were forced to develop their own...
  • Crescend Technologies
    For more than 41 years, Crescend Technologies has been a premier manufacturer of high-power RF amplifier systems. After years of growth, an acquisition, and the development of new technologies,...
  • How Anchoring Impacts Marketing
    Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing...
  • Client Spotlight: Verdara
    Cannabis is one of the most specialized industries anywhere, and when an engineering and fabrication company identified an opportunity to apply its expertise towards supplying specialized equipment for hemp...
  • Pepper Partner of the Month-Lyric Solutions
    At Pepper Group, we know that when a sales team is firing on all cylinders our marketing strategies and tactics are exponentially more successful. Once we generate sales leads for...
  • Helpful Tips
    Tim’s Essential Marketing Tips
    Being nimble in the marketplace can mean success or failure. All too often, we are slow to act when we see something not working to our expectations. Maybe we’re...
  • Client Spotlight: Reed Construction
    It’s the things you don’t see—our research, interviewing and planning—that make our marketing plans unique, and effective. That’s been exactly the case with our recent work for Reed Construction.
  • The Top 25 Most Popular Snacks
    The more we stay at home, the more we find ourselves standing in front of our pantry. Inspired (discouraged?) by our waistlines, we thought we’d feature the most popular...
  • Pepper Partner of the Month—Sales Empowerment Group
    It’s my pleasure this month to introduce you to not only a great company, but also a true pro who practices what he preaches. He is The Sales Drummer.
  • Pepper Partner of the Month-JazzHR
    A new feature of the Pepper Mill will be focused on Pepper Group’s strategic partners. We have been users of JazzHR for over three years and find it very...
  • Todd’s Top 25 Jokes
    Every Monday we have an agency-wide status meeting, and Todd always shares a joke. We asked him for his 25 favorites. So, as part of our year-long celebration of...
  • Helpful Tips
    Tim’s Essential Marketing Tips, Part 10
    Every marketing tactic and tool has purpose. If it’s at all measurable, make sure you gather as much info as you can. Then, be very judicious as to how...
  • With your next trade show canceled, how do you...
    Typically, there are 31,000 trade shows in the U.S. every year, and for good reason. In a 2018 poll, 88% of exhibitors felt trade shows were a great way...
  • The Top 25 Dances of the Last 50 Years
    Sometimes you just have to get on your feet and dance, dance, dance. For our 25th anniversary, we’re posting our favorite top 25 lists. Here are the best dances,...
  • Client Spotlight: Rockfon
    To many, ceilings may seem like just a required element of a room, what Rockfon strives to show is that they are so much more than that. In fact,...
  • Helpful Tips
    Tim’s Essential Marketing Tips, Part 9
    The “In case you missed my previous 15 emails …” type of approach is never going to be attractive to professionals. Unsolicited emails are maddening at times, but 83%...
  • Client Spotlight: Crescend Technologies
    For more than 41 years, Crescend Technologies has been a premier manufacturer of high-power RF amplifier systems. After years of growth, an acquisition, and the development of new technologies,...
  • The Top 25 Things We're Doing During Stay-At-Home
    As “Stay-at-Home” continues, we’re all making good use of our time. We’re also eager for things to do. So we recently asked our team what new or different things...
  • Helpful Tips
    My Essential Marketing Tips, Part 8
    In honor of our the recent 25th anniversary of Pepper Group, I’ve been posting marketing tips every month. Here are two more things I’ve learned since founding Pepper Group.
  • EconPTW Logo mark
    EconPTW
    If you pursue government contracts, you’re probably familiar with the term Price to Win (PTW). It’s an involved and detailed process that uncovers the likely winning bidding range, based...
  • RegenX
    RegenX
    Spice Report Blog The Challenge Elgin Sweeper had just completed a highly involved and detailed effort to provide the ultimate user experience in regenerative air sweeping. A specially assigned innovation team...
  • BloomStudio Thumbnail
    BloomStudios
    When one of the largest growers and distributors of seeds and ornamental crops in the world decided to launch a brand new division, one dedicated to cut flowers, they...
  • Coplan and Crane Test
    Coplan + Crane
    Coplan + Crane is a personal injury law firm in Oak Park with a great team of experienced attorneys and legal professionals who are devoted to making the world...
  • TmaxSoft Traffic
    TmaxSoft
    Spice Report Blog The Challenge TmaxSoft is a global software innovator founded on the principle that there is always a better way. By creating better technology solutions for mainframe rehosting, middleware...
  • Ciorba Group Thumbnail
    Ciorba Group
    Ciorba Group delivers engineering solutions that add value to communities. They have vast expertise and provide top-notch service and results. What they didn’t have—until recently—was a brand identity that...
  • Open For business
    Open For Business
    For almost all of our 25 years we’ve been sending out our PepperMill newsletter. During that time there have been plenty of ups and downs, but never before have...
  • Strange Amazon Products
    25 of the Oddest Things You Can Buy on...
    For our 25th anniversary we’ve been sharing our favorite “top 25” lists. For our 25th anniversary we also bought a giant inflatable duck from Amazon. Amazingly, that’s not close...
  • Olds Products
    Client Spotlight: Olds Products
    Olds Products is the largest store brand mustard manufacturer in North America—family owned and operated for 122 years. The company has made a name for itself through consistent quality...
  • Helpful Tips
    Let Your Personality Shine
    A few months ago, Pepper Group turned 25 years old. I looked back and created a list of the most important things I have learned about marketing. I’m delighted...
  • Gerber Collision and Glass Closeup
    Gerber Collision & Glass
    Spice Report Blog The Challenge The auto collision repair industry is suffering from a talent shortage—there just aren’t enough experienced and new technicians, estimators and other professionals to go around. They’re...
  • Redmane Post-it's
    RedMane Technology
    RedMane creates software that improves business and lives. The company works with a level of purpose and integrity that’s quite unique, and genuinely cares about people. This includes employees,...
  • The Top 25 Things To Do At Home
    We are all staying at home. If you are like us, that means you’re already desperately looking for things to do. One of the things we are doing is...
  • EconPTW image
    Client Spotlight: EconPTW
    If you pursue government contracts, you’re probably familiar with the term Price to Win (PTW). It’s an involved and detailed process that uncovers the likely winning bidding range, based...
  • Helpful Tips
    25 Pieces of Marketing Advice
    A few months ago Pepper Group turned 25 years old. I looked back and created a list of the most important things I have learned about marketing. I’m delighted...
  • Highest Grossing Movies
    The Top 25 Highest Grossing Movies
    They say the only two things that are certain, are death and taxes. Well, here’s two more: movie prices will continue to rise, and movie box office records will...
  • RedMane First nation
    Client Spotlight: RedMane
    RedMane is a software solutions and systems integration firm that helps human services, healthcare and commercial organizations address their most complex challenges.
  • Helpful Tips
    Creating a Marketing Message
    Hard to believe it’s been 25 years. I’ve probably forgotten more than I’ve learned, but I do remember the important stuff. Like these two pieces of advice about creating...
  • Hair Blog Post
    Our Top 25
    Baggy jeans. Platform shoes. Sweaters tied around the waist. There were plenty of '90s fashion disasters, but haircuts rose above them all. For our 25th anniversary we’re sharing our favorite...
  • $1 = 3 MEALS
    During the month of December, Pepper Group is participating in a physical and virtual food drive to support the Greater Chicago Food Depository!
  • To Get to the Other Side
    I’m not exactly sure how we got here, smack dab in the middle of winter and trying to remember what sunshine even looks like. I guess we can’t complain...

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Welcome to Pepper Group’s business propulsion laboratories.

TmaxSoft

“Poifect.”

Terry Nakagawa, Vice President, Global Marketing
TmaxSoft

Sogeti USA

“The ideas Pepper Group developed for Innovate were fresh, creative and exceeded our expectations. You helped us energize our employees and made sure that every person visiting the show knew we were there. After an incredibly fun few days, we ended up with 235 leads—more than we’ve ever generated from this show—and two weeks later, we have already scheduled follow-up meetings with five of them. Fantastic!”

Nicole Scrivener
Sogeti USA

Ajinomoto Health & Nutrition North America, Inc.

“The amount of dedication and care to all elements of our intended message is what ultimately drove such a strong graphic result. Pepper Group was dedicated to understanding our business from the inside out in order to provide us a creative direction that fit our brand personality. They translated the vision I had for this project with precision and a unique “out of the box” creative approach that sets their marketing apart from their competitors.”

Nicole Warren, PR & Marketing Supervisor
Ajinomoto Health & Nutrition North America, Inc.

Domino North America

“We couldn’t be happier with the program from Pepper. From the collaboration to the development of the creative and the execution, it was such a positive experience. If Domino had a version of Pepper Group’s “kick ass” award, we would give it to their team.”

Tara Abbott, Marketing Manager
Domino North America

Huron Consulting Group

“The campaign Pepper Group devised and executed with precision was an essential element in the successful launch of our service. As we were introducing a completely new and complex offering, clearly and persuasively communicating key uses and benefits was a must—and Pepper Group helped us do just that.”

Diane Doherty, Marketing Director
Huron Consulting Group

American Auto Guardian, Inc. (AAGI)

“The ROI is evident with everything they produce.”

Susan Buchholz VP, Marketing and Human Resources
American Auto Guardian, Inc. (AAGI)

RedMane

“I have watched this a few times. You have done a spectacular job. We Roar is ‘goose bump’ time.”

Tony Lakier
RedMane

Centegra

“I am very happy with this report … very nice work. I hope you are as proud as we are.”

Mike Lenzi, Senior Creative Coordinator; Strategic Marketing

Hitchcock Design Group

“We appreciated the custom process and approach that Pepper Group took to helping us create our brand platform. Due to the time and effort that they spent with us, as well as our clients during that process, they already understood our culture which allowed us to transition seamlessly into having them develop our new brochure and website.”

Dawn Jones
Hitchcock Design Group

Bronswick Benjamin P.C.

“If you want creative and innovative ideas, Pepper Group is fantastic. Also, their talent marketing work is top notch. We used Pepper Group to help us with core values creation, unique signage, awards programs and much more. I can truly say that Pepper Group has been a big contributor to improving our firm’s culture.”

Jeff Bronswick, Managing Partner
Bronswick Benjamin P.C.

True Partners Consulting LLC

“You guys, these are SO good!!! I’m so impressed with Anli’s polish and the completeness of the videos already! Thank you!”

Amanda Sturdevant, Marketing Director
True Partners Consulting LLC

Ciorba Group

“The brochures turned out fantastic! I was so excited to see them this morning when I came back from vacation. Love them so much! Thank you and the whole Pepper Team for all your hard work and creativity!”

Holly L. Ryan, Marketing Manager
Ciorba Group

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