This Behavioral Insight Can Keep You From Losing Sales
Which sounds better—receiving a $5 cash discount on your next gas station fill-up, or paying a $5 surcharge for using a credit card—even if the final price you’ll pay at the pump will be exactly the same? If you’re like most people, you’d probably prefer the discount. That’s because “saving” feels more satisfying than paying “more.” The way you frame losses and gains makes a huge difference to your customers. Take a closer look at Loss-Aversion Bias, its effect on perceived value, and how it can help you increase your marketing effectiveness by downloading our white paper, One Behavioral Insight That Can Keep You From Losing Sales.