The 6 Principles for Making Your Message Sticky
From jokes to urban legends, somethings just stick with us. But what makes something stick, and something else entirely forgettable? For marketers, stickiness is critically important so their target audience remembers their messaging.
6 Keys to Creating a Great Name for Your Company or Product
It can be hard enough to name a dog. But naming a new product, service or company? Now that’s hard. It requires experience, creativity and a lot of thought. And it has to be supported by strong positioning, a quality graphic identity and great execution.
Client Spotlight: Illinois Blower
When you manufacture the highest quality, custom industrial fans and blowers, you need the highest quality website with powerful messaging to back up your brand. As their old site celebrated its 10th birthday, Illinois Blower once again turned to Pepper Group to help modernize their online image.
Client Spotlight: Crescend Technologies
For more than 41 years, Crescend Technologies has been a premier manufacturer of high-power RF amplifier systems. After years of growth, an acquisition, and the development of new technologies, the company’s marketing was in need of an overhaul.