Reimagining the Marketing and Sales Funnel
Did you know that the “funnel” framework was conceived more than 100 years ago? It gained prominence around the 1960s and it’s still commonly used today. But is a customer journey metaphor that got popular thirty years before AOL started mailing out CDs still the best thing?
Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
How to Win the Talent War
Despite uneven economic reports, last month’s unemployment rate held at a very low 3.7%. And while down from its post-pandemic peak, there are still currently 1.4 job openings per job seeker.
Challenges around hiring and retaining talent aren’t new. Large numbers of retiring baby boomers, combined with general declines in labor force participation, have created an increasingly tight market for employers that’s very likely going to continue.
Website Accessibility: Everything You Need to Know
TL;DR version: Ensuring accessible access for your website has become a requirement. But thanks to advances in technology, it’s much faster, easier and cheaper than you might think.
Client Spotlight: Rockfon
Rockfon came to us with this challenge. They wanted to showcase a case study in the form of a modern, high-quality video.
Client Spotlight: Akrete
Akrete is an award-winning public relations firm with a wide variety of clients and an emphasis on commercial real estate, finance, cannabis and professional services. They have an exceptional team and do remarkable work; Pepper Group has been fortunate enough to partner with Akrete for several of our clients.
Client Spotlight: Rebar Technology
Rebar Technology’s unique subscription software is a truly innovative solution. As a relatively new division of W. Capra Consulting Group, the company needed a full-service marketing partner to help support its growth plans.
Client Spotlight: TNS
Transaction Network Services (TNS), a global supplier of networking and integrated data services in the payments, financial and communications industries, wanted to attract top payments industry players to a new, virtual annual event. The event would uncover payment trends from companies such as AWS and Global Payments and deliver forward-thinking advice and strategic approaches for providers.
Client Spotlight: BAI Digital Acceleration Video
BAI is a non-profit organization that collects and shares data and actionable insights for financial services leaders. They studied the impact of digital banking on the financial services market including trends and attitude changes, and tracked these changes pre-and post-pandemic.
Chicago’s 2021 Best and Brightest Companies to Work For
Pepper Group is proud to announce that for the 9th year in a row we have been named one of Chicago’s 2021 Best and Brightest Companies to Work For®.