Website Accessibility: Everything You Need to Know
TL;DR version: Ensuring accessible access for your website has become a requirement. But thanks to advances in technology, it’s much faster, easier and cheaper than you might think.
Client Spotlight: Rockfon
Rockfon came to us with this challenge. They wanted to showcase a case study in the form of a modern, high-quality video.
Client Spotlight: Akrete
Akrete is an award-winning public relations firm with a wide variety of clients and an emphasis on commercial real estate, finance, cannabis and professional services. They have an exceptional team and do remarkable work; Pepper Group has been fortunate enough to partner with Akrete for several of our clients.
Client Spotlight: Rebar Technology
Rebar Technology’s unique subscription software is a truly innovative solution. As a relatively new division of W. Capra Consulting Group, the company needed a full-service marketing partner to help support its growth plans.
Client Spotlight: TNS
Transaction Network Services (TNS), a global supplier of networking and integrated data services in the payments, financial and communications industries, wanted to attract top payments industry players to a new, virtual annual event. The event would uncover payment trends from companies such as AWS and Global Payments and deliver forward-thinking advice and strategic approaches for providers.
Client Spotlight: BAI Digital Acceleration Video
BAI is a non-profit organization that collects and shares data and actionable insights for financial services leaders. They studied the impact of digital banking on the financial services market including trends and attitude changes, and tracked these changes pre-and post-pandemic.
Chicago’s 2021 Best and Brightest Companies to Work For
Pepper Group is proud to announce that for the 9th year in a row we have been named one of Chicago’s 2021 Best and Brightest Companies to Work For®.
Client Spotlight: Kensing
Back in February, One Rock Capital Partners came to us with an exciting acquisition of a BASF chemical manufacturing site in Kankakee, IL. They had four months to carve out their business from BASF and set it up as its own entity. The site was home to over 160 employees, dedicated to manufacturing the world’s purest natural vitamin e, high-purity anionic surfactants, sterols and specialty esters, and a contagious enthusiasm for change.
Your customers may be irrational. Let’s market to them.
Behavioral economics, the study of how and why people buy things, can provide highly valuable insights for strategic marketers.
The Best Books on Consumer Behavior
How can marketers take advantage of the psychology of persuasion? What are decision traps? How do you sell “the invisible?” Those are just some of the valuable topics that helps us stay atop the marketing game.