Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
What are your Content Marketing Goals (and how can you reach them?)?
We do a lot of content marketing at Pepper Group, and we’re always taking every opportunity to add to our toolkit and get smarter. I recently attended the Ad World Conference, which promotes itself as the World’s Largest Online Advertising Event.
Accessible Website
Sometimes we take for granted that we can access so much information from the Internet. But what about people with disabilities? If you can’t see, can’t hear?
Yes, You Can Sell $1 For More than a Dollar
Learn about thinking forward and reasoning backwards by downloading our newest white paper.
How a Deck of Cards can be Arranged
If you’re a very curious person, you might be wildly happy attending classes, reading books, watching videos, attending events, etc. If you’re a very, very curious person, this could become an obsession.
Pepper Partner of the Month: The Traction Group
We’ve had the pleasure to work with The Traction Group for several years. It’s a team of five ultra-experienced business coaches. They are each individuals, as far as experience goes, but they all teach the same methodology for how companies should run their businesses.
Partner of the Month—DSP Insurance Services
Does your prized exotic car need insurance? Is your grandmother’s wedding ring sitting in a drawer and you have meant to get it covered for years? What about that antique clock on the mantel?
Tim’s Essential Marketing Tips
Being nimble in the marketplace can mean success or failure. All too often, we are slow to act when we see something not working to our expectations. Maybe we’re too optimistic? Does our pride make us prone to not admitting our projections were flawed?
Tim’s Essential Marketing Tips, Part 10
Every marketing tactic and tool has purpose. If it’s at all measurable, make sure you gather as much info as you can. Then, be very judicious as to how you analyze the results.
With your next trade show canceled, how do you reach your clients?
Typically, there are 31,000 trade shows in the U.S. every year, and for good reason. In a 2018 poll, 88% of exhibitors felt trade shows were a great way to raise awareness of their brand. 72% got new leads from trade shows.