Author: Allan Woodrow

Client Spotlight: Velis

A consulting firm with 11 offices in the Midwest—specializing in planning and designing state and local infrastructure improvements—wanted to expand its successful logistics consulting practice. However, prospective customers weren’t seeing the firm, Lochmueller, as a logistics consulting company. So they decided to create a new subsidiary. The company needed a name, an identity, a brand message and a marketing program to successfully launch.